Digital Marketing Manager

Compensation: $70,000 – $85,000 (based on experience)
In-person role, Edmonton, AB

About Us
X-Iron leads the digital marketing for a growing group of Alberta businesses spanning events, equipment leasing, landscaping, construction, training, and hospitality. We take pride in building brands people love and remember, and in giving each business the marketing support it needs to grow.

Who We're Looking For
We're searching for a digital marketing professional who thrives in a fast-paced, hands-on role. You're a strategist and a doer, someone who can design a campaign, execute it, and analyze its performance. You're creative but also detail-oriented, comfortable juggling multiple brands at once, and excited about bringing fresh ideas to the table. You also understand that AI is changing how marketing gets done, and you already use it to work faster and smarter. If you want to make a visible impact across a diverse portfolio of companies, this role is for you.

Key Responsibilities

- Own the digital marketing plan for each brand. Set strategy, budgets and goals for a group of companies, and adjust each plan to fit that brand's audience.
- Run paid campaigns that pay for themselves. Plan, launch and adjust campaigns on Meta, Google, display and retargeting. Manage spend and forecast results across channels and brands.
- Build lead funnels that turn into sales. Design landing pages, lead funnels, and automated email, SMS and CRM workflows. Keep testing creative and each funnel step, and scale what works.
- Keep our websites strong in search, including AI search. Manage content, promotions, plugins and the user experience on each site. Own SEO, local search and link building, and get our brands showing up in AI tools like ChatGPT and Google AI Overviews.
- Measure everything and report clearly.



Set up and maintain tracking pixels and attribution tools. Turn data from GA4, Meta, Mailchimp and the CRM into explicit reports for leadership.
- Use AI to work faster and smarter. Use AI for copy, creative concepts, analysis and routine tasks. Look for new tools and platforms that make the team more efficient.
- Manage partners, events and reputation. Be the main contact for outside agencies (SEO, PPC, creative, PR, radio and TV) and hold them to results. Run the online side of events, including promotions, ticket sales and sponsor exposure. Look after each brand's reviews and social engagement, and keep watch on competitors and trends.

Preferred Skills & Experience

- 5+ years of experience in digital marketing, with proven results in paid media, SEO, and analytics
- Hands-on experience using AI tools (such as ChatGPT, Claude, Gemini, Co-Pilot, or AI features in ad and design platforms) in a marketing role, with a practical understanding of where AI adds value and where human judgment is needed
- Strong knowledge of Google Ads, Meta Business Manager, GA4, and tracking pixels
- Experience managing WordPress or similar CMS platforms (plugins, optimization, troubleshooting)
- Proficiency with marketing automation tools (Mailchimp, HubSpot, or similar)
- Creative mindset with technical expertise, able to connect strategy, execution, and performance
- Strong organizational skills and the ability to manage multiple brands and campaigns simultaneously
- Excellent communication skills to work with vendors, agencies, and internal teams

Why Join X-Iron?
This isn't just another marketing role. It's a chance to shape the growth of multiple businesses from one central team. You'll join a collaborative, supportive team that values creativity, initiative, results, and smart use of new technology.

Pay: $70,000.00-$85,000.00 per year

Benefits:

- Casual dress
- On-site parking

Work Location: In person

📌 Digital Marketing Manager (Sturgeon County)
🏢 X-Iron
📍 Sturgeon County