Own the strategy. Scale the campaigns. Turn performance into growth.

MAG Growth is looking for a Performance Marketing Manager to lead the strategy, execution, and optimization of performance marketing campaigns for our growing portfolio of brands.

This is more than a paid media management role. You’ll be responsible for connecting media buying, creative strategy, conversion optimization, and customer acquisition into a performance engine that delivers measurable business results.

You’ll lead a team of media buyers, creative specialists, and CRO experts while working cross-functionally to identify opportunities, test new ideas, improve campaign performance, and build systems that allow our marketing operation to scale.

If you’re a data-driven marketer who knows how to turn performance data into action, and you’re equally comfortable leading people, challenging creative, and building better processes, we’d love to meet you.

What You’ll Own

- Own the performance marketing strategy for B2C and DTC campaigns across Meta (Facebook and Instagram) and TikTok.
- Develop, launch, and optimize paid social campaigns with a focus on customer acquisition, ROAS/ROI, growth, and sustainable performance.
- Analyze campaign data to identify opportunities and make informed decisions around budget allocation, targeting, creative performance, and campaign structure.
- Lead the integration of email marketing and paid media, ensuring campaigns work together across the customer journey.
- Manage and mentor a team of media buyers, creative specialists, and CRO experts, setting clear expectations and performance standards.
- Build a culture of collaboration, experimentation, accountability, and continuous improvement.
- Oversee team recruitment, onboarding, training, coaching, and career development.
- Partner with creative teams to develop high-performing ad concepts, visuals, hooks, messaging,



and copy that drive engagement and conversions.
- Establish a structured creative testing framework, including A/B testing of messaging, formats, visuals, offers, and other creative variables.
- Lead CRO initiatives focused on landing page performance, user experience, and conversion rates.
- Develop and test hypotheses to continuously improve the customer journey and identify new growth opportunities.
- Build scalable workflows, SOPs, and quality standards for paid media, creative production, testing, and campaign operations.
- Strengthen collaboration between Performance Marketing, Creative, Brand, and other cross-functional teams to maintain operational efficiency.
- Maintain active Meta and TikTok certifications and ensure the team stays current with platform changes and best practices.
- Stay ahead of emerging trends, platform updates, consumer behavior, and new opportunities across performance marketing, paid social, creative strategy, and CRO.

What We’re Looking For

- 5+ years of experience managing paid social advertising, with a strong focus on DTC/B2C campaigns.
- 3+ years of hands-on experience with Meta and TikTok Ads.
- Proven track record of managing campaigns with responsibility for performance, optimization, and growth outcomes.
- Strong understanding of full-funnel performance marketing and how paid media, creative, email, landing pages, and conversion optimization work together.
- Demonstrated experience with CRO and A/B testing, particularly for landing pages, creative, messaging, and customer journeys.




- Strong creative judgment with the ability to recognize and communicate what makes an ad engaging, relevant, and conversion-focused.
- Experience leading and developing cross-functional marketing teams.
- Proven ability to build scalable workflows, SOPs, testing frameworks, and operational processes.
- Highly analytical and comfortable using performance data to make strategic decisions.
- Excellent communication, organization, project management, and stakeholder management skills.
- A builder mindset: you don't just optimize what's already there; you look for what's missing, test new ideas, and build systems that make the team better.

Nice to Have

- Active Meta and TikTok certifications.
- Experience with email marketing platforms and multi-channel campaign integration.
- Experience working with DTC/e-commerce brands or performance marketing agencies.
- Experience managing significant advertising budgets across multiple brands or accounts.
- Strong understanding of creative strategy, consumer psychology, and direct-response marketing.

What We Offer

- Competitive salary
- Permanent 100% remote work setup
- Unlimited free access to MAG School courses and SOP Library
- Professional development and career advancement opportunities
- The opportunity to work across a diverse portfolio of brands and build scalable performance marketing systems

Performance Marketing at MAG Growth isn't just about launching ads.

It's about understanding what makes people click, what makes them convert, and what makes a campaign scale then building the strategy, team, and systems to do it consistently.

You'll have the opportunity to influence media, creative, CRO, people, and process while helping brands turn marketing investment into measurable growth.

You’ve got the expertise. We’ve got the opportunity.

Job Type: Full-time

Work Location: Remote

📌 Performance Marketing Manager (Canada)
🏢 MAG Growth
📍 Canada