About the prospect

Our client, an Ontario-based Canadian manufacturer and distributor of online process water analysis instrumentation, is looking for a hands-on Vice President of Sales to join its senior leadership team. The company makes its own sensors and analyzers, distributes a leading global brand’s process monitoring line, and serves industrial customers across Canada. This role reports to executive leadership and offers real influence over strategy, sales organization and long-term growth, with an ownership transition and leadership succession planned over the coming years.

What you will do

- Lead all sales across the manufacturing and distribution sides of the business.
- Set the sales strategy and build pipeline discipline: CRM, forecasting, KPIs and pricing governance.
- Grow Canada first, with Ontario as the initial focus, and selected international markets.
- Manage the relationship with the primary distribution line and build a stronger network of partners and representatives.
- Grow recurring service revenue, including commissioning, preventive maintenance and calibration support.
- Coach and develop the inside sales team.
- Stay close to customers and travel up to about 50%.

What you bring

- 10+ years of B2B technical sales experience, including several years leading a team, territory or channel,



in industrial instrumentation, process analytics, water or wastewater, or industrial automation.
- Experience in a small-to-midsize company, selling both directly and through distributors or representatives.
- Credibility with plant engineers and operators in markets such as power, chemical, food and beverage, mining, pulp and paper, and water treatment.
- A strategic mindset and a willingness to work hands-on with customers.
- Nice to have: manufacturer-side channel experience, service or recurring revenue experience, and French.

What we offer

- Competitive base salary and performance-based executive bonus
- Equity or long-term incentive participation potential
- A seat at the leadership table, with high autonomy and visibility
- Flexible work model, company vehicle or allowance
- Extended health, dental and life insurance, paid time off, on-site parking

Pay: $150,000.00-$180,000.00 per year

Application question(s):

- Have you led a sales team, territory or distributor/channel network?

Experience:

- industrial instrumentation or process analytics sales: 7 years (required)
- B2B instrumentation or water sales: 7 years (required)

Willingness to travel:

- 50% (required)

Work Location: Hybrid remote in Ontario

📌 Vice President of Sales, Industrial Water Analysis Instrumentation (Ontario)
🏢 MicroAgility
📍 Ontario