Transform customer data into actionable strategies at Aritzia as a Senior Manager of Customer Insights. Drive personalization and targeting efforts while collaborating with marketing and executive teams.
In this pivotal role, you will operationalize Customer Insights to enhance customer value across key channels. Your responsibilities will include crafting segmentation strategies, analyzing customer behavior, and defining success metrics. With your data-driven mindset, you will leverage insights to optimize sales events and improve overall funnel performance.
Key Responsibilities:
• Own segmentation strategies for targeted campaigns and events • Analyze customer behavior and performance trends • Define and track key success metrics for initiatives • Collaborate with Marketing for effective insights execution • Develop data models to enhance personalization efforts
Requirements: • Proven experience in customer data or insights analysis • Robust foundation in analytics or data science • Excellent communication and storytelling skills • Familiarity with AI for improving decisions and insights • Experience in digital or performance marketing is a plus
Bring your expertise in customer analytics and segmentation to elevate Aritzia's customer strategies. #J-18808-Ljbffr