Drive marketing success with Rockwell Automation as a Product Marketing Specialist. This hybrid role focuses on SaaS deployment, market analysis, and product launches to enhance revenue impact.
As a key player in Rockwell Automation’s marketing team, you will manage the execution of product marketing strategies, boost win/loss insights, and align product positioning. You’ll play a crucial role in cross-functional collaboration, guiding marketing programs while supporting external partner relations and knowledge transfer.
Key Responsibilities:
Lead end-to-end product launches with comprehensive narratives
Manage the win/loss program for market insights
Develop marketing materials, including battle cards and presentations
Conduct competitor analysis to improve sales strategies
Support localization activities for global market needs
Requirements:
Bachelor’s Degree in relevant field
Legal authorization to work in Canada
8 years of B2B software/SaaS marketing experience
Robust understanding of customer journey and product lifecycle
Project management discipline for effective process execution
Your expertise will help shape Rockwell Automation’s product strategies and market positioning.
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📌 Product Marketing Specialist At Rockwell Automation Toronto
🏢 Rockwell Automation
📍 Toronto
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