Steer strategic brand initiatives as the Director of Brand Marketing at Trans Link in Greater Vancouver. Lead efforts in customer experience and ridership growth while ensuring alignment with organizational goals.
In this full time role, you will join Trans Link's divisional leadership team, providing direction for brand, marketing, and customer experience. This position demands proven expertise in marketing strategy, customer insights, and brand management to enhance reputation and drive sustainable ridership.
Your leadership will directly influence the overall customer-centric vision and performance objectives.
Key Responsibilities:
Develop long-term strategies for brand and customer experience
Direct marketing campaigns aligned with organizational priorities
Oversee customer performance measures and insights
Foster relationships with stakeholders for effective collaboration
Lead a multidisciplinary team to enhance performance outcomes
Requirements:
Bachelor's degree in business, marketing, or communications
9+ years in progressively responsible marketing or branding roles
Expert knowledge in brand management and customer strategy
Solid interpersonal and communication skills for executive engagement
Advanced leadership skills for team development and management
Enhance brand and customer experience initiatives while leading cutting-edge strategies at Trans Link, a leader in sustainable transportation.
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📌 Director Of Brand Marketing At Translink New Westminster
🏢 CivicInfo BC
📍 New Westminster
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