Drive impactful demand generation as a Demand Generation Manager at Westland. Leverage your expertise in paid media and marketing automation to convert campaigns into measurable business outcomes.
As a key player in Westland’s Digital Marketing team, you'll lead integrated demand generation strategies tailored for various brands and provincial markets. With a focus on lifecycle journeys, content, and conversion optimization, you'll enhance lead qualification and foster long-term client relationships.
This role demands a strategic mindset alongside hands-on execution skills to ensure success.
Key Responsibilities:
Lead demand generation initiatives across various brands and products
Build and optimize automated workflows in Hub Spot and Salesforce
Direct paid media strategies across multiple platforms
Enhance conversion performance using data-driven insights
Deliver actionable reporting to marketing leadership
Requirements:
5+ years of demand generation experience
Expertise in Google Ads and Linked In Ads
Proven ability in marketing automation tools
Solid analytical skills using GA4 and SEMrush
Experience in budget management for campaigns
Harness your demand generation expertise to impact client acquisition and retention at Westland.
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