The Digital & Growth Director drives the digital growth engine across both brands, leading customer acquisition, CRM, and lifecycle marketing, digital commerce, conversion, analytics, and the end-to-end digital guest journey.

This is a highly data-driven, hands-on leadership role responsible for turning customer behaviour and business priorities into measurable growth strategies.

The Director will use paid media, owned channels, lifecycle marketing, experimentation, and digital optimization to improve acquisition, conversion, frequency, retention, reactivation, and customer lifetime value.

Working closely with the Head of Marketing and Brand & Creative Director, this leader will bring deep digital and growth expertise to integrated marketing initiatives while building the systems, measurement, and ongoing optimization required to drive performance across both brands.

Key Responsibilities Digital Growth & Acquisition Develop and execute the digital growth strategy across paid media, SEO, digital acquisition, referral channels, and emerging growth opportunities.

Lead paid acquisition across Meta, Google, Tik

Tok, and other relevant channels, including strategy, execution, budget management, forecasting, testing, and optimization.

Manage internal resources, agencies, and contractors as needed to maximize acquisition efficiency and channel performance.

Partner with the Head of Marketing on pricing, promotions, and offers, providing customer data, performance insights, testing, and recommendations to inform strategy. CRM, Lifecycle & Marketing Automation Own the end-to-end CRM and lifecycle strategy across Xplor Growth, Mariana Tek, email, SMS, and related customer marketing tools.

Build and optimize customer journeys across lead nurture, introductory offers, first visit, conversion, frequency, retention, churn prevention, reactivation, referral, and advocacy.

Develop sophisticated behavioural and transactional segmentation, personalization, and automated journeys based on customer activity and lifecycle stage.

Continually test audiences, timing, messaging, offers, and journey design to improve conversion, retention, engagement, and customer lifetime value.





Email & Owned Digital Channels Own email and SMS strategy across promotional, lifecycle, transactional, and evergreen customer communications.

Lead audience segmentation, targeting, database growth, list health, deliverability, and campaign optimization.

Establish ongoing testing across subject lines, content, cadence, timing, offers, and calls to action.

Measure the impact of owned channels across engagement, conversion, revenue, frequency, retention, and other relevant customer outcomes.

Digital Commerce & Guest Experience Own and continually optimize websites, landing pages, booking flows, app experiences, referral pathways, and other digital conversion points.

Identify and remove friction throughout the digital guest journey, from discovery and consideration through booking, purchase, and repeat behaviour.

Partner with Operations and studio teams to ensure the digital and in-studio guest experiences work seamlessly together.

Analytics, Measurement & Experimentation Own digital and growth dashboards, analytics, attribution, UTM standards, and reporting frameworks.

Measure performance across paid media, websites, booking funnels, CRM, lifecycle programs, customer cohorts, retention, churn, and LTV.

Build a disciplined experimentation program across channels and customer journeys, including A/B testing, conversion optimization, and audience testing.

Translate data into clear insights, recommendations, and actions for Marketing and senior leadership.

Marketing Technology & Systems Own and optimize the growth marketing technology stack, including Xplor Growth, Mariana Tek, analytics, automation, SMS, referral, and related digital tools.

Ensure customer data, tracking, integrations, and reporting are accurate and reliable.

Identify opportunities to improve efficiency, personalization, and performance through automation, technology, and AI-enabled workflows.





Team Leadership & Cross-Functional Partnership Lead and develop the Digital & Growth function, establishing clear priorities, accountability, and strong operating rhythms.

Partner closely with Brand & Creative on integrated campaigns, ensuring brand and creative excellence are paired with strong audience, channel, conversion, and measurement strategies.

Partner with the Head of Marketing on integrated planning, campaign strategy, and performance reviews.

Support new studio openings and market expansion through digital launch strategy, pre-sale funnels, paid acquisition, CRM journeys, conversion optimization, and measurement.

Key Qualifications Efficient customer acquisition and improved performance across CAC, ROAS, conversion, and other key growth metrics.

Improved customer conversion, frequency, retention, reactivation, and lifetime value.

Strong and measurable performance across CRM, email, SMS, and automated lifecycle journeys.

Improved conversion across websites, landing pages, booking flows, and other digital guest touchpoints.

Reliable dashboards, attribution, customer analytics, and actionable performance insights.

Consistent experimentation and optimization that produces measurable improvements across the customer journey. A scalable, well-integrated marketing technology and automation ecosystem.

Our Culture The organization is entrepreneurial, founder-led, and highly people-oriented organizations.

The culture is kind, supportive, smart, and low-ego, with a genuine focus on solid relationships and respect for the individual.

As growing businesses, we value people who are proactive, adaptable, and comfortable building as they go.

People are encouraged to bring ideas forward, take ownership, and work collaboratively across the organization, with a high bar for curiosity, accountability, and meaningful results.

They should embody our values of Growth Mindset, Pure Connection, and Creating Amazement in how they lead, collaborate, and make decisions.

The salary range for this role is $110,000 - $125,000.

All applications are reviewed by real people — we do not use AI or automated screening tools in our recruitment process.

📌 Digital & Growth Director (Toronto)
🏢 Fish Recruit
📍 Toronto