Lead demand generation initiatives at Acuity Insights as a Senior Growth Marketing Manager in a remote role across Canada. This position emphasizes strategic campaign execution and integrating AI practices.

In this full-time, 16-month fixed-term role, you will spearhead demand generation efforts for Acuity's evolving product portfolio. Collaborate with Product Marketing, Sales, and Customer Success teams to influence marketing strategies that drive commercial impact. Your expertise will play a central role in developing and optimizing multi-channel campaigns aimed at both current and emerging markets.

Key Responsibilities:
• Set and execute quarterly demand-generation plans
• Optimize integrated campaigns across various channels




• Build and manage nurturing programs for different audiences
• Analyze performance metrics and growth drivers
• Collaborate closely with cross-functional teams for alignment

Requirements:
• Proven experience in B2B demand generation
• Solid background in integrated campaign design and execution
• Familiarity with HubSpot or similar platforms
• Experience with AI in marketing strategies
• Ability to work autonomously in a remote setting

Your marketing expertise will empower Acuity to achieve substantial growth and optimize demand across diverse markets.
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📌 Growth Marketing Manager at Acuity (Alberta)
🏢 PTAG
📍 Alberta