Drive impactful client acquisition strategies at Upwork as a Lifecycle Marketing Lead in Toronto. This role focuses on enhancing engagement with SMB audiences through targeted marketing initiatives.

As a senior individual contributor, you'll own programs aimed at closing current-client acquisition gaps. Your responsibilities will include managing outbound prospecting, refining messaging through data analysis, and leading lifecycle marketing strategies that align with Upwork’s 2026 goals. You will work closely with cross-functional teams to develop and maintain an effective marketing operations framework.

Key Responsibilities:
• Lead outbound prospecting pilot from start to finish
• Build and manage marketing tech stack, ensuring data hygiene




• Collaborate with sales to refine lead strategies
• Set up tracking and reporting for performance insights
• Drive lifecycle marketing strategy across multiple programs

Requirements:
• Several years in B2B lifecycle or growth marketing
• Strong strategic judgment and problem-solving skills
• Hands-on experience with outbound or ABM programs
• Knowledge of Salesforce CRM data management
• Proficiency in email sequencing and sales tools

Shape the future of client engagement at Upwork through strategic lifecycle initiatives and data-driven insights.
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📌 Lead Lifecycle Marketing at Upwork (Ontario)
🏢 Upwork
📍 Ontario