Our client doesn’t need pretty ads. They need ads that make money.

We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.

The role

You will write direct-response scripts and ad concepts, study how they perform, and improve them.

Day-to-day, you will:

- Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
- Get to the conversion ask quickly instead of telling a slow brand story.
- Think in terms of broad targeting, where the message does the audience selection.
- Read performance data and decide what to test next.
- Study competitor ads, then create something new instead of copying them

You are probably a excellent fit if you: -
- Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
- Write short, punchy, conversion-focused scripts.
- Think in angles, hooks, and pain points, and enjoy finding new ones.
- Are creative and curious, and would rather test ideas than manage spreadsheets.
- Can look at a plain-looking ad and explain why it converts.
- Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.

- Strong Meta (Facebook/Instagram) ads experience,



or a clearly demonstrated ability to write for Meta.
- A relevant portfolio of Meta or direct-response ads and scripts (see below).
- Fluent spoken and written English, including a short phone check.
- Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
- Willingness to take part in a paid trial.

How to apply: please read carefully Every application must include all three items below. Applications missing any of them will not be considered.
- Attach your CV. Shortlisted candidates will be asked to confirm a phone number for a short English check.
- A relevant portfolio. This means real video examples of Meta (Facebook/Instagram) ads, direct-response scripts, or ad creatives you wrote or produced, shared as a link (Google Drive, Notion, website, Loom) or as attachments; they are not doing static ads.
- Include results where you have them (screenshots, numbers, or a short description).

- What counts as relevant: Meta ads, direct-response or performance scripts, hooks and angles for lead gen or e-commerce.
- What doesn’t: general design or branding work, social media posts with no conversion goal, or a link to a generic profile with no ad samples.

4. A short note on why you think one of your portfolio ads worked

What happens next

- We review your CV and portfolio first. The portfolio is the first gate.
- Shortlisted candidates receive a short personality assessment and a 2-minute phone call.
- Candidates who pass are introduced to our client for a 10–15-minute chat.
- Selected candidates start the paid trial.

📌 Full-stack Meta Creative Strategist | Paid Trial to Full-time (Canada)
🏢 Whitecollars
📍 Canada