About OMA

OMA (obox.media) is a digital media company that creates and distributes content to large audiences across the web. Our Audience Extension team takes our stories beyond our own sites, onto Facebook, Apple News, MSN, Yahoo and more, and it is one of the fastest-growing parts of the business.

Our brands cover a wide range of verticals, including entertainment, news, men's and women's lifestyle, food, sports and viral content.

The role

We're looking for a content creator superstar to lead OMA's Audience Extension content department. You'll own the editorial voice and output that reaches millions of readers on Facebook, Apple News, MSN and Yahoo.

You live online. You know what's trending before it peaks, you can find the angle nobody else saw, and you write headlines people can't help but click, then deliver a story that's worth their time. Clickable, yes. Empty, never.

This is a hands-on leadership role: you'll write, edit and publish yourself while building the processes, the team and the AI-assisted workflows that let the department scale.

What you'll do :

- Lead Audience Extension content. Own the editorial strategy, calendar and output for our syndication and social channels, including Facebook, Apple News, MSN and Yahoo.
- Find the angle. Spot trending stories in US and world news, pop culture and online conversation, then shape them into pieces with a fresh, compelling hook.
- Write and edit at pace. Produce high volumes of sharp editorial content, from quick trend reactions to deeper features, with accuracy and substance behind every headline.
- Master the headline. Craft titles, thumbnails and teasers that drive clicks and engagement without misleading readers or breaking platform rules.
- Tailor for each channel. Adapt format, tone and packaging to each platform's audience,



algorithm and editorial guidelines.
- Use AI tools smartly. Build and refine AI-assisted workflows for research, ideation, drafting, editing and optimization, while keeping editorial quality and fact-checking standards high.
- Run the CMS. Publish and manage content in advanced CMS environments, including metadata, SEO, scheduling and syndication feeds.
- Read the data. Track performance across channels (traffic, CTR, engagement, revenue) and turn the numbers into better story choices.
- Build the team. Help hire, train and guide writers and editors as the department grows, andset the standards they work to.

Who you are :

- Native or fully fluent English writer with a sharp, versatile voice.
- 3+ years in digital editorial, content creation or a newsroom, ideally with experience on syndication platforms or social distribution.
- Deeply curious and plugged in to US and world news, pop culture, celebrity, viral moments and internet trends.
- A proven knack for finding the right angle and writing headlines that perform, backed by substance and accuracy.
- Comfortable with the latest AI tools (e.g. ChatGPT, Claude, Gemini) and eager to experiment with new ones.
- Confident in advanced CMS platforms, with a working understanding of SEO and content metadata.
- Data-minded: you check the numbers and adjust.
- Self-motivated with an excellent work ethic. You take ownership, move fast and don't need to be chased.
- Ready to lead,



whether that's setting standards, mentoring writers or building the department from the ground up.

Nice to have :

- French language skills, written and spoken.
- Hands-on experience publishing to Apple News, MSN Start or Yahoo partner feeds.
- Experience managing or mentoring a content team.
- Familiarity with analytics tools such as Google Analytics, CrowdTangle-style social listening or platform dashboards.
- Basic image, video or social asset editing skills.

What success looks like :

Timeframe

Outcome

First 30 days : You know our channels, CMS, tools and audiences, and you're publishing consistently.

First 90 days : You've set the editorial playbook and AI workflows for Audience Extension, and engagement is trending up.

First year : The department runs at scale across all channels, with a growing team and clear performance wins.

What we offer :

- Full-time, permanent position, with a competitive salary range and compensation package to be discussed.
- A leadership role in a quick-growing department, with real ownership from day one.
- Remote work, with access to our Montreal office once a week if you're based in Montreal.
- Full benefits package, including health and dental insurance, long-term disability and life insurance.
- Pension fund contributions for employees based in Canada.
- Wellness: a full suite of wellness benefits and team activities.
- The freedom to experiment with new formats, channels and AI tools.
- A really dynamic, collaborative team that values ideas and initiative.

How to apply

Send your CV, a short note on why you're the right fit, and links to 3 to 5 pieces you're proud of. Bonus: pitch us three story angles you'd publish this week, each with a headline.

📌 Lead Editorial Content Creator, Audience Extension (Montreal)
🏢 Obox Média + Audiences
📍 Montreal