About the Role

TAC Security is looking for a high-energy, commercially minded Demand Generation & Business Development Lead to grow Socify.ai.

This is a hands-on role combining demand generation with direct business development. You will build and execute campaigns, engage prospective customers, qualify opportunities, and work closely with Sales to convert interest into measurable pipeline and revenue.

Key Responsibilities

- Build and execute demand-generation and business-development plans across priority markets, industries, and customer segments.
- Identify target accounts and decision-makers, and develop focused outreach based on their business needs.
- Run campaigns across email, LinkedIn, webinars, content, and relevant paid channels to generate qualified leads.
- Conduct outbound prospecting, follow up on inbound enquiries, lead initial discovery conversations, and generate qualified meetings and opportunities.
- Work with Sales to agree qualification criteria, ensure effective opportunity handoffs, and support deal progression.
- Refine product messaging, value propositions, and campaign content in partnership with Product and Marketing.
- Use customer insights, market research, and competitive analysis to identify growth opportunities and improve campaign effectiveness.
- Support product launches, industry events, and market-expansion initiatives.
- Identify and develop partnerships that create referrals, customer introductions, or joint marketing opportunities.
- Maintain accurate CRM records and track campaign performance, qualified opportunities, sourced pipeline, conversion rates, and acquisition costs.
- Use AI tools, including Claude, to improve account research, outreach personalization,



content development, and campaign execution.

Qualifications & Experience

- 4+ years of relevant experience in B2B demand generation, growth marketing, or business development, with hands-on exposure to both campaigns and prospect outreach.
- Experience in B2B SaaS or enterprise technology; cybersecurity, compliance, or AI experience is preferred.
- A track record of generating qualified opportunities and measurable sales pipeline.
- Strong understanding of enterprise buying journeys, account targeting, lead qualification, and pipeline development.
- Ability to run campaigns and confidently engage prospective customers in initial business conversations.
- Hands-on experience with CRM, marketing automation, prospecting, and analytics tools.
- Practical experience using AI tools, including Claude, in day-to-day marketing or business-development work is mandatory.
- Robust communication, analytical, and cross-functional collaboration skills.
- A self-driven approach with the ability to prioritize, experiment, and execute in a growing business.
- Experience developing referral or channel partnerships is a plus.

What Success Looks Like

- A consistent flow of qualified customer meetings and opportunities.
- Growth in marketing- and outbound-sourced pipeline.
- Improved conversion from enquiry or outreach to qualified opportunity.
- Repeatable campaigns and outreach approaches that generate results.

Why Socify.ai?

You will work at the intersection of AI, cybersecurity, and compliance, helping build demand for a platform addressing enterprise needs.

This is a high-ownership role with direct influence on customer acquisition, market expansion, and revenue growth.

📌 Lead – Growth Marketing & Business Development (Toronto)
🏢 TAC Security
📍 Toronto