Role snapshot

Job title: Social Media & Partnerships Coordinator

Job type: Full time, 12-month contract (maternity leave coverage), with possibility of extension

Salary range: $45–50K

Company: Vasanti Cosmetics

Location: North York, Ontario — in office, 4–5 days per week

Experience level: 2–4 years

Target start: Early-November 2026, to allow a handover period before mid-November

Reports to: Head of Marketing

About Vasanti

Vasanti Cosmetics is an inclusive beauty brand dedicated to empowering individuals through high-quality, innovative products. We sell across the US, Canada and the UK, and our community lives on Instagram, Facebook, TikTok and Pinterest. We're looking for an organized, relationship-driven coordinator to keep that community growing and keep our creator and press partnerships running smoothly.

Position overview

This is a 12-month maternity leave contract covering three areas: our social media channels, our creator and influencer program, and our day-to-day relationship with our PR agency. You'll own each of them end to end, not just support them.

You'll work closely with our content lead, graphic designers and marketing team, and report to the Head of Marketing. The role is hands-on: you'll schedule posts, negotiate with creators, and pack PR boxes in the same week.

We're hiring for someone who could grow with us. Strong performance in this contract will be considered for a permanent role on the marketing team.

Key responsibilities

- Social media management (approx. 45% of time)
- Channel ownership: Manage Vasanti's social channels, with Instagram and Facebook as the priority and TikTok and Pinterest as secondary channels.
- Content calendar: Build and maintain the social calendar at least one month ahead, aligned with product launches, promotions and broader marketing campaigns.
- Content readiness: Work with the content lead and designers to make sure every scheduled post has approved assets, copy and captions on time; flag gaps early.
- Scheduling and publishing: Schedule and publish content across all channels with consistent brand voice and timing.
- Community management: Respond to comments and DMs, escalate customer service and product issues to the right team,



and keep a pulse on what our community is saying.
- In-house content: Capture some in-house content such as behind-the-scenes clips, quick Reels and product shots when needed.
- Reporting: Track post and channel performance and share monthly insights on what's working and what to change.
- Creator and influencer partnerships (approx. 40%)
- Search and outreach: Identify creators who fit the brand and audience, and lead all outreach.
- Negotiation and contracts: Negotiate rates, deliverables, usage rights and timelines within approved budgets; coordinate agreements and payments.
- Briefs: Write clear creative briefs and share product information, key messages and do's and don'ts.
- Content review and feedback: Review drafts, give feedback, and approve content against the brief before it goes live.
- Gifting and seeding: Coordinate product send-outs to creators and track what was sent, to whom, and what came back.
- Tracking: Maintain a creator roster and tracker covering status, spend, deliverables and performance; recommend who to work with again.
- PR agency and press coordination (approx. 15%, training provided)
- Agency point of contact: Act as Vasanti's day-to-day point of contact with our PR agency, including regular check-ins and follow-ups.
- Initiative tracking: Track all PR initiatives, including sponsorships, PR box mailers and events, with owners, dates and status.
- Product logistics: Manage product delivery for broadcast opportunities, media outreach and PR boxes, working with operations to make sure product arrives on time.
- Event support: Help plan and attend brand events and activations when needed.
- Coverage tracking: Log press coverage and share wins with the team so they can be used across social and marketing.

Skills and qualifications

Required

- 2–4 years of experience in social media, influencer marketing or PR, ideally in beauty, fashion or lifestyle.




- Hands-on experience managing a brand's Instagram and Facebook, including scheduling tools and community management.
- Direct experience working with creators or influencers: outreach, negotiating rates and deliverables, writing briefs and giving feedback.
- Comfortable following up with external partners and holding them to timelines.
- Very strong organization: you keep trackers current and can run several campaigns, send-outs and deadlines at once.
- Clear, confident written and verbal communication, including professional email negotiation.
- Comfortable reading social and creator performance data and turning it into recommendations.
- Ability to work in our North York office 4–5 days per week.

Nice to have

- Experience working with a PR agency, PR box mailers, product seeding or event coordination.
- Basic short-form video skills (shooting and editing Reels or TikToks).
- Familiarity with creator discovery or management platforms.
- Experience with a brand selling across multiple countries.
- A genuine passion for beauty and the creator community.

What success looks like

First 90 days

- The social calendar is running at least one month ahead with no gaps.
- Comments and DMs are answered consistently and within an agreed response time.
- You've taken over all active creator relationships and the PR agency relationship, with trackers up to date.

By 6 months

- You're running creator campaigns from search to payment without hand-holding.
- You bring monthly recommendations on social and creator performance, not just reports.
- PR send-outs, broadcast product deliveries and events run on time without last-minute scrambles.

Why join Vasanti

- Own real channels, partnerships and budgets from day one at a growing beauty brand.
- Work in a supportive, creative team that values diversity, authenticity and collaboration.
- A clear chance to prove yourself: strong performance in this contract will be considered for a permanent role.

How to apply

Send your resume and a short cover letter explaining why you're a great fit for Vasanti. Please include links to two or three examples of social content you've managed or creator campaigns you've run.

📌 Social Media & Partnerships Coordinator — 12-Month Contractor (Beauty Industry) (North York)
🏢 Vasanti Cosmetics
📍 North York