Lead marketing analytics as a Senior Data Scientist at Wealthsimple, Canada’s top financial innovator. This remote role focuses on optimizing marketing performance through sophisticated algorithms and strategic insights. As part of Wealthsimple’s Data Science & Engineering team, you will be pivotal in driving customer acquisition and marketing measurement.

Your expertise will directly influence business outcomes by optimizing campaigns and enhancing data products. Collaborate across Growth, Product, and Engineering to cultivate data-driven decision-making. Key Responsibilities:
Build algorithms that optimize marketing budgets and strategies
Design measurement strategies including attribution modeling
Drive ROI through data insights, A/B testing, and causal inference




Maintain analytics pipelines and collaborate with data engineers
Conduct exploratory analysis to uncover growth opportunities Requirements:
Solid understanding of digital marketing mechanics
Proficiency in Python and SQL for production-quality code
Proven track record in algorithm development
Expertise in A/B testing and casual inference methodologies
Excellent communication for translating complex concepts Leverage your experience to shape Wealthsimple's marketing strategies through data-driven insights and creative solutions.

📌 Senior Data Scientist At Wealthsimple Toronto
🏢 Communitech
📍 Toronto