Drive e-commerce excellence as a Growth Marketing Director at DAVIDsTEA in Montreal. Focus on site conversion, demand capture, and lifecycle marketing to enhance our customers’ experiences.

As a Growth Marketing Director, you will oversee the site experience, optimize product detail pages, and ensure seamless checkout flows. Your role involves running structured A/B testing, managing paid media budgets, and building retention strategies like the Frequent Steepers program. You'll mentor a small team while crafting a best-in-class marketing operation that prioritizes data-driven results.

Key Responsibilities:
• Optimize site experience and checkout flow end-to-end
• Build and oversee A/B and multivariate testing
• Manage relationships with paid media agencies




• Design retention and loyalty marketing strategies
• Create operational playbooks for channel tactics

Requirements:
• 7+ years in growth or digital marketing
• Proven experience with significant media budgets
• Robust skills in SEO, email, and lifecycle marketing
• Comfort in analyzing data and dashboards
• Experience managing multiple projects simultaneously

Bring your passion for growth marketing and expertise in digital strategies to elevate DAVIDsTEA’s customer engagement.
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📌 Growth Marketing Director at DAVIDsTEA (Alberta)
🏢 Motion
📍 Alberta