At The Dufresne Group, we help people create homes they love. As Canada's largest Ashley licensee and one of Canada's Best Managed Companies, we’re proud to Make Life Better for our guests, teams and communities.

Ashley Canada is looking for a Sales Manager to join our Regina store at 2835 Quance St E.

What You'll Love

Competitive salary of $55,000-$65,000, plus quarterly bonus eligibility

Comprehensive benefits, educational assistance and employee discounts

World-class training and opportunities for career growth

A collaborative environment where your leadership and ideas can make an impact

What You'll Do

Lead day-to-day sales-floor performance and drive results across sales, margin, conversion, average sale, bedding and other key measures

Coach and develop Sales Team Members to achieve individual and store goals

Review performance trends, identify gaps and turn insights into focused coaching and action plans

Build an engaged, accountable and results-oriented team through consistent feedback, training and performance management

Lead team meetings and reinforce company sales strategies, promotions, product knowledge and selling processes

Monitor guest traffic, sales opportunities, staffing coverage and competitor activity

Ensure guests receive accurate product information, order details and delivery expectations

Maintain strong presentation standards throughout the store, including the Bedding Gallery and Dream Destination

Partner with the General Sales Manager on recruitment,



onboarding, team development and store priorities

Support sales forecasting, business planning and financial-performance reviews

Participate in store initiatives and cross-functional projects while developing toward future General Sales Manager opportunities

Demonstrate TDG's Core Values and help create a respectful, engaging and high-performing workplace

What You Bring

3-5 years of progressive sales or retail experience with a record of achieving performance targets

At least two years of leadership, supervisory or management experience in a sales-driven environment

Experience coaching individuals or teams and holding people accountable for results

Confidence interpreting sales data and turning it into clear actions

Strong business judgment, communication and relationship-building skills

Experience in furniture, mattresses, retail, hospitality or another guest-focused sales setting is preferred

Post-secondary education in business, marketing or a related field is an asset; a combination of education and experience will be considered

Willingness to complete required sales, product and Sleep Systems training

Availability to work a flexible retail schedule, including days, evenings and weekends

Ability to remain on your feet for extended periods and lift or carry up to 25 pounds; reasonable accommodations are available

A satisfactory Criminal Record Check may be required

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📌 Sales Manager (Saskatchewan)
🏢 The Dufresne Group
📍 Saskatchewan