Time Type: Full time
Job Family Group: Sales
Job Description Summary: Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Pump House and Lucas Bols. At BBC, we put a premium on building a solid team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.
Job Description: This role follows a flexible hybrid schedule, with one to two days per week in the office.
Responsibilities: Develop channel-specific B2B trade marketing and customer marketing plans in collaboration with sales leads, including execution goals, customized regional programming, and performance tracking in accordance with supplier strategic objectives.
Translate national consumer brand strategies and trade development priorities into regional customer-facing programs and execution plans.
Identify regional market opportunities and competitive activities and develop customized customer programs and recommendations that complement national initiatives, address local business needs and mitigate risks.
Establish monthly/quarterly execution priorities, goals and tracking mechanisms
Foster relationships with supplier contacts and key accounts critical to business
Manage regional trade retail and on-premises budgets
Prepare and present post program performance to internal and external key stakeholders.
Assess effectiveness of market investments and reallocate resources as required to maximize return.
Develop monthly and quarterly selling tools and customer-facing materials aligned to priority brands and business objectives.




Develop and maintain regional execution calendars that align national initiatives, supplier programming, and custom regional programs with customer and channel requirements
Organize monthly and quarterly meetings with sales teams to communicate priorities, customer marketing plans, supplier provided programming, custom programming, and execution expectations.
Manage sampling budget and execution
Other duties, as assigned by the jobholder's supervisor, may also be required.
Qualifications: Bachelor's degree or equivalent experience
3-5 years marketing experience, preferably within a fast-moving CPG company
Budget and/or P&L; experience with major CPG company
Excellent planning and collaboration skills
Excellent analytical and influencing skills
Excellent leadership capabilities with strong presentation and interpersonal skills
Basic brand marketing and finance skills
Demonstrate good communication skills
Demonstrate sound judgment and problem-solving skills
Excellent attention to detail and ability to multi-task
Ability to build strong relationships with cross functional teams
Excellent MS Office skills
This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.
Salary and Benefits Statement: Salary: $76,000 - $86,000
Corporate Bonus
Cellphone + Home Internet Reimbursement
Company Paid Benefits
Pension Plan
This posting is for an existing vacancy
Breakthru Beverage Canada is committed to providing equal opportunity and accessibility in its recruitment process.If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition Representative.

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📌 Regional Trade Development Manager (United Division) (Ontario)
🏢 Breakthru Beverage Group
📍 Ontario