Reporting to the Vice President, Marketing & Innovation, the Brand Manager will develop and execute brand strategies and annual marketing plans that drive profitable growth for the company.

This role combines strategic brand building with hands-on execution across trade marketing, packaging, communications, innovation, and commercialization.

Working closely with the internal cross-functional team and external partners, the Brand Manager will turn consumer and customer opportunities into compelling products and programs that strengthen the company's brand.

Key responsibilities Develop and execute annual brand strategies, marketing plans, and budgets.

Monitor brand performance, market trends, and competitive activity to identify growth opportunities.

Analyze trade, retailer, and internal data to uncover portfolio trends and inform sales, marketing, and innovation strategies.

Present strategies, recommendations, and results to senior leadership.

Lead innovation and product-renovation projects from initial opportunity through commercialization and launch.

Develop product positioning, packaging, messaging, and integrated marketing campaigns.

Partner with Sales to create retailer presentations, customer programs, and launch plans.





Collaborate with the team to evaluate business cases, pricing, profitability, and return on marketing investment.

Work cross-functionally with Operations, Supply Chain, and Quality to deliver projects on time.

Manage external partner relationships, including creative, packaging, media, and research.

Manage multiple priorities in a fast-paced, entrepreneurial environment.

Key Qualifications Help build a purpose-led Canadian brand committed to organic regenerative agriculture, high-quality food, and animal welfare.

Work on products that have a meaningful place in Canadian households.

Influence the full business with broad exposure to all facets of the organization.

Take ownership of projects from strategy and consumer insight through product launch and in-market execution.

Work directly with senior leaders and cross-functional decision-makers.

Join a cooperative, entrepreneurial team where strong ideas can move quickly into action.

Gain broad experience across brand management, innovation, commercialization, retail, and communications.

Play an important role in shaping the company’s next stage of growth and bringing new ideas to the organic food category.

📌 Brand Manager (Etobicoke)
🏢 Fish Recruit
📍 Etobicoke