Technical Sales Representative North America

The Technical Sales Representative grows the company customer base, revenue and gross margin across Canada and the United States. Based at our Edmonton head office, this role focuses on finding, developing, and winning new customers in the CNC and machining industries while supporting and expanding selected existing accounts.

What you will be doing as a Technical Sales Representative

· Build and execute a territory plan that prioritizes target accounts, machining segments, and geographic markets with the strongest opportunity for Flexxcool.

· Generate opportunities through outbound calls, targeted outreach, referrals, plant visits, industry relationships, trade shows, and open houses; pursue marketing leads promptly.

· Secure meetings with decision makers and build relationships with shop owners, plant managers, manufacturing engineers, maintenance teams, and procurement.

· Qualify customer needs, technical fit, budget, decision process, and timing; establish clear next steps and pursue opportunities through to a buying decision.

· Visit customer facilities to understand CNC operations, machine configurations, coolant practices, labour requirements, and opportunities for automation.

· Deliver tailored presentations and demonstrations that connect Flexxcool capabilities to the customer’s operating needs and investment priorities.

· Build credible return on investment discussions using customer data and agreed assumptions; explain labour savings, production benefits, and the value of repurposing employee hours.

· Work with technical teams to confirm system requirements, site readiness, installation considerations, accessories, and scope before finalizing commercial commitments.

· Prepare accurate proposals and quotations with clear inclusions, exclusions, pricing, and delivery expectations confirmed with the appropriate internal teams.

· Deliver agreed revenue, gross margin, and new customer targets; identify stalled opportunities and take practical action to move them forward.

· Maintain relationships with assigned existing customers, review system experience, and identify expansion opportunities across additional machines, facilities, or locations.





· Coordinate customer questions and service issues with technical and customer support teams; follow through until ownership and next steps are clear.

· Maintain customer contact after installation, seek referrals, and identify customers willing to support approved testimonials or case studies.

· Maintain current CRM records for contacts, activities, opportunity stages, scope, values, risks, next actions, and expected close dates.

· Provide reliable forecasts and concise territory updates; participate in regular pipeline, account, and performance reviews.

· Plan customer travel around priority opportunities and productive visit schedules; manage travel spending within approved budgets.

· Work with Marketing on campaigns, trade shows, lead followup, and sales materials; share customer feedback and market intelligence with product and technical teams.

· Prioritize prospecting, account activity, and territory travel within the approved sales plan and budget.

· Coordinate technical resources and recommend account or market opportunities; obtain internal confirmation before committing system performance, scope, or delivery dates.

What you should have as a Technical Sales Representative

· At least five years of business development experience, with a demonstrated record of prospecting, winning new customers, and closing technical or industrial sales.

· Experience in the CNC and machining industries is required, with a practical understanding of machine shop operations, manufacturing workflows, and customer buying decisions.

· Proven success generating outbound opportunities and developing a territory, supported by examples of new customer wins and revenue growth.

· Ability to understand technical applications, ask effective discovery questions, and work with specialists to translate customer needs into a suitable solution.

· Strong skills in consultative selling, customer presentations,



return on investment discussions, quotation development, negotiation, and closing.

· Experience managing opportunities through a CRM, maintaining clear next steps, and producing realistic forecasts.

· Strong written and verbal communication skills and confidence engaging both shop floor personnel and senior decision makers.

· Ability to work from the Edmonton head office and travel regularly throughout Canada and the United States; valid driver’s licence and ability to meet cross-border travel requirements.

· Post-secondary education or trade training in machining, manufacturing, mechanical technology, engineering, business, or a related field is an asset. Equivalent practical experience will be considered.

· Experience selling CNC equipment, tooling, coolant systems, manufacturing automation, or related solutions is an asset.

· A proactive technical hunter who enjoys opening new accounts and takes responsibility for building a pipeline.

· Curious and credible in manufacturing environments, with the ability to listen, understand a process, and explain technical value clearly.

· Commercially driven, persistent, and comfortable asking for the business while protecting customer trust and company margin.

· Organized and disciplined in follow-up, opportunity planning, and customer commitments.

· Self-directed in the field and collaborative with head office colleagues; accountable for results andquick to escalate issues that need support.

What you will receive as a Technical Sales Representative North America

· $85k - $130k (Salary dependent on experience)

· Competitive wages based on experience and qualifications.

· Comprehensive life, health, and dental benefits package.

· RRSP and matching DPSP plan.

· Employee and Family Assistance Program.

· Opportunities for professional development and training funding.

· Office closure between Christmas and New Year general holidays.

· Monthly staff lunches and barbecues.

Where you will be working as a Technical Sales Representative North America

· Edmonton, Ab

Pay: $85,000.00-$130,000.00 per year

Advantages:

- Dental care
- Extended health care
- RRSP match

Work Location: In person

📌 Technical Sales Representative (Edmonton)
🏢 Vertical Staffing Resources
📍 Edmonton