E-commerce & Marketing Manager — Cosmetics Brand

We are looking for a specialist to grow a cosmetics brand in Canada. Hands-on experience launching and growing online sales is mandatory.

The primary focus is our own online store: attracting customers, improving conversion, generating repeat purchases and achieving profitable sales growth.

We need someone who can independently execute marketing initiatives and demonstrate measurable commercial results.

RESPONSIBILITIES

- Develop and execute a plan to grow the brand's online sales.

- Launch and improve the online store, including product pages, landing pages, bundles, promotions and the customer journey through checkout.

- Plan and run Meta, Google and TikTok advertising campaigns, and develop TikTok Shop sales where available for the target market, working hands-on with content creators or approved contractors.

- Organize photography, video and advertising creative, and coordinate work with content creators and influencers.

- Develop Instagram and TikTok content to drive customers to the website.

- Set up email marketing and automated customer journeys, including welcome, abandoned cart, repeat purchase and win-back flows.

- Set up analytics and measure customer acquisition cost, conversion rate, average order value, repeat sales and profitability.

- Test offers and advertising creative, and manage the agreed budget.

- Coordinate designers, developers and other contractors.

- Align promotions and launches with the team responsible for inventory, order fulfillment and customer service.

REQUIREMENTS

- Practical experience in online sales and digital marketing is mandatory.

- Demonstrated results from launching or growing online stores.

- Experience acquiring customers through paid advertising and a solid understanding of analytics.

- Ability to assess sales economics, including advertising and other variable costs.

- Understanding of email marketing, repeat sales and customer retention.

- Willingness to execute key tasks personally and take responsibility for results.





- English proficiency sufficient to work with Canadian audiences and contractors.

Experience in cosmetics, skincare, beauty or wellness is a solid advantage. Experience with Amazon.ca and other marketplaces is welcome; development of these channels may be discussed separately.

ENGAGEMENT AND COMPENSATION

We are open to:

- Full-time employment.

- Project-based collaboration, such as launching the store, setting up sales or developing a specific channel.

- A hybrid working arrangement, subject to agreement.

- Performance-based compensation, including an agreed percentage of eligible sales or another results-based model.

- Fixed compensation or a combination of fixed and performance-based pay.

Hourly compensation: CAD $30–$90 per hour, depending on the task, scope of responsibility and agreed working arrangement. Fixed project fees and performance-based compensation may also be negotiated individually.

All terms will be discussed individually. For percentage-based compensation, we will agree in advance on eligible sales, the calculation method and the treatment of returns.

HOW TO APPLY

Please submit your resume or portfolio and briefly describe:

- Online stores or brands you have launched or grown.

- The work you personally carried out.

- Results achieved, such as sales, customer acquisition cost, conversion rate or repeat purchases.

- The tools and advertising channels you use.

- Your preferred engagement and compensation model.

We look forward to hearing from you. Hands-on experience and examples of measurable results are required.

Pay: $30.00-$90.00 per hour

Expected hours: No more than 40.0 per week

Application question(s):

- Describe an online store or brand you personally launched or grew. What did you do yourself, which channels and tools did you use, and what measurable results did you achieve in sales, acquisition cost, conversion or repeat purchases? Relevant hands-on experience is required. Please include portfolio examples and your preferred working and compensation model.

Work Location: Hybrid remote in Vaughan, ON (York District)

📌 E-commerce & Marketing Manager — Cosmetics Brand (Vaughan)
🏢 Helper med
📍 Vaughan