Pre-Owned Sales Manager | Guelph, Ontario

An established automotive dealership is seeking an experienced Pre-Owned Sales Manager to take ownership of its used vehicle operation. This role is ideal for a dealership professional who understands that a successful pre-owned department starts with making the right inventory decisions and continues through pricing, merchandising, sales, and final delivery.

The successful candidate will have a strong understanding of the used vehicle lifecycle, be comfortable working with market data and inventory reports, and know how to balance vehicle turn, gross profit, and customer demand.

The Role

The Pre-Owned Sales Manager will oversee the performance and profitability of the dealership's pre-owned department. You will be responsible for managing inventory strategy, supporting vehicle acquisition and appraisal decisions, maintaining appropriate pricing, and leading the team toward monthly sales and gross objectives.

This is a hands-on role for someone who enjoys being close to the inventory, the numbers, and the sales team.

Key Responsibilities

- Take ownership of used vehicle department performance, including volume, gross, inventory turn, and profitability.
- Establish monthly sales and performance targets and translate them into actionable plans for the team.
- Oversee used inventory from acquisition and appraisal through pricing, merchandising, sale, and delivery.
- Review aging inventory regularly and take appropriate action to maintain healthy inventory levels and turnover.
- Monitor market pricing and competitive activity to support effective inventory and pricing decisions.
- Analyze dealership reports and performance data to identify trends, opportunities, and areas requiring attention.
- Lead daily sales activity and provide direction to the sales team to maximize opportunities.
- Coach team members through regular performance discussions, one-on-ones, training, and development.




- Set clear expectations and create accountability around individual and department results.
- Support lead management and ensure opportunities are followed up with consistently and effectively.
- Work with other dealership departments to create a seamless customer experience from purchase through delivery and beyond.
- Contribute to advertising, merchandising, and promotional strategies designed to increase used vehicle traffic and sales.
- Build strong customer relationships and step in to resolve escalated concerns when required.
- Manage departmental expenses while maintaining focus on financial performance.
- Ensure dealership processes, documentation, regulatory requirements, and safety standards are followed.
- Partner with senior dealership leadership on opportunities to improve processes, profitability, and overall business performance.

What You'll Bring

- The right candidate will bring direct dealership experience with pre-owned vehicles, along with the ability to lead people and manage the financial side of the department.
- The successful candidate will ideally have:
- Several years of experience in an automotive dealership environment, with meaningful experience managing sales and/or pre-owned operations.
- Demonstrated success leading and developing a sales team.
- Robust knowledge of used vehicle inventory, appraisals, pricing, merchandising, and market positioning.
- A solid understanding of dealership financial statements, gross profit, expenses, and performance reporting.
- The ability to interpret data and use performance metrics to make practical business decisions.
- A proven ability to coach people, establish expectations, and hold a team accountable.




- Strong communication and interpersonal skills, with the confidence to work with customers, employees, and dealership leadership.
- Excellent organizational skills and the ability to prioritize in a high-volume environment.
- A proactive approach to identifying problems and finding solutions.
- A strong customer-service mindset combined with a clear focus on financial results.
- Professionalism, integrity, and sound judgment.
- Experience with CRM, inventory management, DMS, or other dealership technology.
- A valid driver's licence and the ability to meet applicable dealership requirements.
- A valid OMVIC licence.

What You Can Expect

- This role offers the opportunity to join an established dealership and have a direct impact on the performance and development of the pre-owned business.
- The successful candidate will receive:
- Competitive compensation with performance-based earning potential
- Benefits and additional employee programs
- Vehicle purchase and service opportunities
- Professional development and ongoing learning opportunities
- A supportive leadership environment
- Opportunities for career growth within a larger automotive organization

Interested?

If you are an experienced automotive leader who knows how to build a profitable used vehicle operation and develop a high-performing team, we would like to hear from you.

Confidentiality Notice: This is a confidential search. Details regarding the dealership and employer will be shared with candidates selected to proceed in the recruitment process.

We appreciate the interest of all applicants. Only candidates selected for further consideration will be contacted.

Pay: $100,000.00-$140,000.00 per year

Ability to commute/relocate:

- Guelph, ON: reliably commute or plan to relocate before starting work (preferred)

Experience:

- Used Car Sales Manager: 1 year (preferred)

Licence/Certification:

- OMVIC (required)

Work Location: In person

📌 Pre-Owned Sales Manager (Guelph)
🏢 Recognized
📍 Guelph