About Us
We are a rapid-growing education and technology group headquartered in Canada, operating across language education, immigration services, AI solutions, and international education.
Our team values efficiency, ownership, continuous learning, and the smart use of AI to improve how we work.
Responsibilities
Market Expansion (French-speaking Africa):
- Act as the primary project coordinator and client-side representative for our African market expansion, taking full ownership of sourcing, selecting and managing local marketing agencies and partners.
- Direct and oversee partner agencies in planning and executing organic and paid campaigns on Meta (Facebook, Instagram) and TikTok to generate qualified leads for our sales teams.
- Coordinate with our internal web and IT teams, as well as external agencies, to ensure the proper setup of ad accounts, tracking and landing pages; manage agency ad budgets, approve strategies, and oversee testing before scaling what works.
- Track lead volume, cost per lead, lead quality and conversion driven by agency efforts, hold partners accountable to KPIs, and share insights with sales and management.
Brand Marketing (Group Subsidiaries):
- Own brand marketing for the group's subsidiary companies, including refreshing website content, social media presence, reviews and reputation.
- Build brand awareness among industry consultants and drive demo bookings and free trial sign-ups through LinkedIn, content, webinars and industry partnerships.
- Keep messaging and visuals consistent across subsidiary brands and manage a regular content calendar.
- Work closely with sales,
product and IT teams on campaigns, launches and website updates.
Qualifications & Requirements
- Proven marketing experience in international or overseas markets, with a strong focus on marketing project management and coordination.
- Strong understanding of Meta Ads and TikTok (both paid and organic), with the ability to evaluate, audit, and direct agency performance rather than just hands-on execution.
- Extensive experience working with and managing external agencies or marketing partners from a client-side perspective.
- Excellent communication skills and strong organization and coordination abilities.
- Data-driven mindset, with the ability to set up tracking and turn performance data into action.
- Able to manage multiple brands, agencies, and projects at the same time.
Nice to Have
- Professional working proficiency in French is highly preferred.
- Experience marketing in Africa or other French-speaking markets.
- Experience in immigration, education or professional services marketing.
- Content creation skills, including short-form video, design tools or AI tools.
How to Apply
Please send your resume along with a portfolio, website, or relevant examples of your work to
[email protected].
Job Type: Full-time
Pay: $42,000 - $60,000 per year
Languages: English and Mandarin required; French preferred
Location: Toronto, Ontario (on-site)
Candidates must be legally eligible to work in Canada.
职位类型:全职
薪资: $42,000.00至$60,000.00(每年 )
工作经验:
- Meta/TK Marketing: 1 年 (首选)
工作语言:
- 中文 (必填)
Work Location: 现场办公
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