We are looking for a creative and experienced Social Media & Marketing Specialist to help strengthen and develop our restaurant’s digital presence.

This role is ideal for someone who understands how to take a brand and translate it into a consistent, recognizable, and professional social media identity. We are looking for more than occasional posting, we want someone who can help us develop a complete content strategy and create a marketing package that reflects the personality, food, atmosphere, and overall experience of our brand.

Responsibilities

The Social Media & Marketing Specialist will be responsible for:

- Developing a cohesive social media and digital marketing strategy aligned with our brand identity
- Creating a consistent visual direction, tone, and style for our social media platforms
- Planning and maintaining a content calendar
- Posting consistently across platforms such as Instagram, Facebook, TikTok, and other relevant channels
- Photographing and filming food, drinks, restaurant spaces, staff, events, and guest experiences
- Creating high-quality photos, short-form videos, Reels, Stories, and promotional content
- Editing photography and video content for social media
- Writing engaging captions and promotional copy that match the voice of the brand
- Developing content around menu items, new launches, events, promotions, special occasions, and behind-the-scenes moments
- Helping create a recognizable visual identity through consistent fonts, layouts, editing styles, photography, and overall presentation
- Identifying relevant social media trends and adapting them appropriately to the restaurant rather than simply following trends




- Monitoring engagement and helping grow the restaurant’s online audience
- Reviewing social media performance and recommending improvements based on engagement and analytics
- Supporting campaigns designed to increase restaurant awareness, reservations, events, and customer engagement

Brand & Content Package

An important part of this position will be helping us develop a structured social media package and strategy for the brand.

We are interested in candidates who can propose a package that may include:

- Recommended number of posts per week/month
- Reels and short-form video content
- Stories
- Skilled food and restaurant photography
- Content creation sessions
- Monthly content calendars
- Caption writing
- Graphic design
- Promotional campaigns
- Community engagement
- Social media management
- Monthly analytics/reporting

We welcome applicants who already provide monthly social media management or content creation packages and encourage you to include information about your services and pricing when applying.

What We’re Looking For

The ideal candidate:

- Has experience managing social media for restaurants, hospitality businesses, lifestyle brands, or similar businesses
- Has a strong eye for photography, videography, composition, and visual storytelling




- Understands branding and can maintain a consistent aesthetic across different types of content
- Is comfortable photographing food and restaurant environments
- Can create polished Reels and short-form video content
- Understands Instagram, TikTok, Facebook, and current social media practices
- Is organized and able to plan content in advance
- Can work independently while collaborating with restaurant management
- Understands that successful restaurant marketing should communicate more than food, it should communicate the experience and identity of the restaurant

Experience with Adobe Creative Suite, Canva, Lightroom, CapCut, or similar editing tools is an asset.

To Apply

Please submit:

- Your résumé
- A portfolio or examples of previous social media work
- Social media accounts you currently manage or have previously managed, if applicable
- Examples of photography and/or video work
- A brief description of how you would approach developing a consistent social media identity for a restaurant
- Your proposed monthly package, deliverables, and pricing, if you work on a contract/package basis

We are especially interested in seeing examples of work with restaurants, food, hospitality, events, or lifestyle brands.

We are looking for someone who can become a creative partner to the restaurant and help us build a social media presence that is professional, consistent, engaging, and unmistakably connected to our brand.

Pay: $17.60-$37.19 per hour

Benefits:

- Flexible schedule

Experience:

- Content marketing: 1 year (preferred)

Work Location: Hybrid remote in Ottawa, ON K2P 1L5

📌 Social Media & Marketing Specialist (Ottawa)
🏢 Raphaël Peruvian Cuisine
📍 Ottawa