Position: General Manager

Company: Bakusoku Strategic Marketing Inc.
Position Type: Hybrid, Full-Time, Permanent
Salary Range: $58,000 – 72,000 annually

About the Role

Bakusoku Strategic Marketing Inc. is seeking a strategic, innovative, and results-driven General Manager to lead and scale the organization’s marketing operations. This role is ideal for a collaborative leader who thrives in a fast-paced environment and has a strong background in campaign execution, business development, team leadership, and operational strategy.

The General Manager will play a key role in driving brand growth, improving operational efficiency, and leading impactful marketing initiatives across multiple channels and industries.

The successful candidate must be able to attend the Company Head Office, client locations, and Anytime Fitness gym locations as required for campaigns, meetings, activations, and operational support.

Key Responsibilities

- Lead recruitment, development, and management of marketing and creative team members
- Build scalable systems, workflows, and operational processes aligned with business KPIs and growth objectives
- Oversee day-to-day marketing operations, project execution, and stakeholder reporting
- Develop and execute integrated marketing campaigns across digital, social media, print, signage, and event platforms
- Conduct market research, monitor trends and competitor activity, and utilize customer insights to refine strategies and messaging
- Ensure all branding, communications, and marketing materials align with company standards, voice, and visual identity
- Manage marketing budgets, resource allocation, campaign performance, and ROI tracking
- Collaborate closely with Sales,



Creative, Program Development, and Leadership teams to support overall business objectives
- Analyze KPI metrics and campaign performance data to drive continuous improvement and strategic decision-making
- Foster a culture of accountability, innovation, professionalism, and continuous learning across the organization
- Support business expansion efforts, strategic partnerships, and new client acquisition opportunities

Qualifications

- Proven 3-5+ years of experience in marketing management, brand strategy, or business development
- Strong leadership, communication, organizational, and project management skills
- Experience managing multi-channel marketing campaigns and performance analytics
- Ability to interpret data and implement actionable marketing strategies
- Experience in digital marketing, social media management, and content strategy is considered an asset
- Entrepreneurial mindset with strong problem-solving and decision-making capabilities

Why Join Us?

- Performance-based bonus opportunities
- Complimentary Anytime Fitness membership with 24/7 gym access
- Comprehensive health, dental, vision, and life insurance benefits
- Flexible scheduling and paid time off
- Collaborative, creative, and growth-oriented work environment
- Leadership opportunity with direct impact on business strategy and organizational growth
- Dynamic projects, company events, wellness initiatives, and employee perks

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Pay: $58,000.00-$72,000.00 per year

Benefits:

- Casual dress
- Dental care
- Adaptable schedule

Work Location: Hybrid remote in Vancouver, BC

📌 General Manager - Marketing (Vancouver)
🏢 Bakusoku Strategic Marketing
📍 Vancouver