Join CIBC's Digital Expansion team as a Digital Expansion Analyst in a hybrid work environment. Contribute to data-driven marketing campaigns that enhance client journeys and engagement across various digital platforms.
In this full-time position, you will help optimize personalized campaigns at Simplii Financial, focusing on hands-on execution with tools like Braze and Adobe Target. Your role involves analyzing campaign performance using Adobe Analytics and Tableau to derive actionable insights and inform future strategies. Collaborating closely with cross-functional partners, you'll ensure campaigns align with product goals and client needs while maintaining our brand's integrity.
Key Responsibilities:
• Execute digital marketing campaigns using Braze and Adobe Target
• Build expertise in marketing technology tools




• Analyze performance metrics and generate reports
• Collaborate with Product, Growth, and Marketing teams
• Implement ongoing testing and optimizations for improvement
Requirements:
• 3-5 years in digital marketing or campaign execution
• Experience with Braze, Adobe Target, Adobe Analytics
• Robust analytical skills for data interpretation
• Proven ability to manage multiple projects effectively
• Commitment to client-focused marketing and team collaboration
Leverage your digital marketing expertise and analytics skills to make a significant impact at CIBC.
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📌 CIBC Digital Expansion Analyst Role (Toronto)
🏢 CIBC
📍 Toronto