Join WPP Media's Direct Activation team as a Senior Associate focused on media strategies in TV, Radio, and Digital Direct. Drive impactful media investments while collaborating with top professionals in the industry.
As a Senior Associate at WPP Media, you will play a critical role in media investment, leveraging insights and analytics for campaign success. This position requires at least two years of direct experience in media buying within an agency, along with proficiency in MediaOcean. You will lead vendor interactions, negotiate in high-stakes settings, and ensure flawless campaign execution from start to finish.
Key Responsibilities:
• Develop and implement media investment strategies
• Manage relationships with Radio and Digital Direct vendors




• Execute detailed media buys across multiple platforms
• Monitor campaign performance and adjust strategies as needed
• Utilize tools for audience analysis and insights
Requirements:
• Minimum 2 years in media buying or planning
• Proficient with MediaOcean and analytical tools
• Strong organizational and communication skills
• Experience in TV, Radio, and Digital Direct media
• Leadership capabilities to drive client success
Elevate your media career at WPP Media and contribute to creative strategies in Direct Activation.
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📌 Senior Associate in Media Activation (Toronto)
🏢 WPP Media
📍 Toronto