Growth Marketing Lead – Pharmaceutical & Healthcare Products

Our client is currently looking for a Growth Marketing Lead to develop and execute marketing strategies that generate qualified leads and support sales efforts. This role will focus on building campaigns, refining customer segmentation, and measuring performance to drive measurable results. The Growth Marketing Lead plays a key part in shaping the company’s growth strategy and establishing a robust demand-generation function.

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Responsibilities
Develop and execute a demand-generation plan aligned with business priorities and product goals.
Translate product briefs and market insights into targeted campaigns across email, digital, social, events, and other channels.
Build and maintain a clean, well-segmented customer database with accurate contact information.
Create and refine customer segments to tailor messaging and improve engagement.
Establish and track a lead management process in collaboration with the sales team.
Develop practical reporting systems to measure lead conversion, pipeline growth, and campaign performance.
Design and execute integrated marketing campaigns, including content creation and promotional offers.
Partner with sales teams to ensure smooth lead handoff, qualification, and follow-up.




Collaborate with product managers to align marketing efforts
Work with training teams to promote educational content and programs.

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Qualifications & Skills
Bachelor’s degree (BSc, Business, or related field) or equivalent experience.
5+ years of marketing experience.
3+ years of experience with demand generation, growth marketing, B2B campaigns, or marketing operations.
Proven track record of generating leads, improving conversion rates, and contributing to revenue growth.
Robust skills in customer segmentation, ICP (Ideal Customer Profile) development, and lead management processes.
Experience executing campaigns across email, digital, social, events, and webinars, with a focus on tailored messaging.
Experience in a distributor-driven or complex B2B environment is an asset.
Excellent communication, collaboration, and project management skills.

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Benefits
Extended health and dental coverage.
Pension plan.
Prospect to shape and lead a critical function in a growing organization.
Cooperative and dynamic work environment.

Job Types: Full-time, Permanent

Pay: $80,000.00-$90,000.00 per year

Perks:
Work from home

Work Location: In person

📌 Sales & Marketing Coordinator Mississauga
🏢 Human Capital Department
📍 Mississauga