The Job: VW Chatham is seeking an experienced, hands-on General Manager capable of leading the complete Volkswagen Chatham operation. The preferred candidate will demonstrate strong financial and commercial judgment, with proven experience in variable and fixed operations, manufacturer standards, CSI, employee development, and regulatory compliance.
Key Responsibilities Manage the performance of the dealership's new and used vehicle operations
Lead, coach, and motivate the sales team
Develop and implement strategies to maximize profitability and sales volume
Appraise trade-ins and manage wholesale relationships
Ensure compliance with all dealership policies and state/federal regulations
Train, mentor, and motivate the sales team to achieve performance goals
Monitor market trends and adjust pricing strategies accordingly
Desk deals, support closing, and maintain strong CRM discipline
Oversee appraisals, sourcing, pricing, and reconditioning
Manage inventory mix, turn rates, merchandising, and online listings
Monitor KPIs: units sold, gross profit, turn, lead conversion, and CSI
Partner with Management Team,



F&I;, Service, and Marketing to improve overall performance
Ensure compliance with ON regulations, disclosures, safety and dealership policies
Qualifications 5 years of automotive sales experience; management experience required.
Solid knowledge of appraisals, market-based pricing, and reconditioning.
Experience with PBS software and inventory tools.
Excellent leadership, communication, and negotiation skills.
Valid Class 5 driver’s license and clean abstract.
What We Offer Competitive base salary & variable compensation structure
Health/dental benefits + company pension plan
Company Vehicle
Ongoing training and development
Supportive, team-focused culture
Requirements Must have a valid OMVIC license, VW Sales Management at a high-volume location
Please refer to the company's website or job descriptions to learn more about them.
Details for Chatham, Ontario, Canada are unavailable at this time.

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📌 General Manager (Ontario)
🏢 Carsandjobs
📍 Ontario