Join Westland as a Demand Generation Manager and turn campaigns into measurable outcomes. Leverage your expertise in paid media, marketing automation, and conversion optimization to drive demand growth.

As a Demand Generation Manager, you'll lead comprehensive efforts across Westland’s brands and products. You're expected to utilize your skills in lifecycle nurture, content creation, and organic demand generation to acquire and retain clients effectively. Your strategic approach will enhance both client onboarding and retention, ensuring a lasting relationship with our clients across provincial markets.

Key Responsibilities:
• Lead demand generation strategies for various brands
• Build and optimize automated marketing workflows
• Collaborate with content creators to improve organic demand




• Execute successful paid media campaigns across multiple channels
• Analyze performance and suggest data-driven improvements

Requirements:
• 5+ years in demand generation or performance marketing
• Proficiency in Google Ads, HubSpot, and Salesforce
• Robust analytical skills and experience in GA4 and SEMrush
• Excellent communication and organizational abilities
• Creative mindset with a focus on conversion optimization

Drive measurable demand and enhance client relationships as a strategic leader with Westland.
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📌 Westland Demand Generation Manager Role (British Columbia)
🏢 Westland Insurance Group
📍 British Columbia