The CRM Ops Specialist is the operational backbone of the CRM team. This role owns the creation, configuration, QA, and flawless execution of all bonuses, campaigns, and promotional mechanics for the whole CRM team.
You will translate the CRM Managers' strategy into fully functional, error-free experiences for players. You ensure everything works smoothly and consistently.
If you are detail-oriented, process-driven, and thrive in a fast-paced environment where precision matters, this role is for you.
Key Responsibilities Create, configure, and QA all campaigns end-to-end.
Ensure correct targeting, eligibility, limits, and payout logic, as defined in the brief
Own the setup for promotions across all verticals.
Run the final technical check before campaigns go live and flag anything that can't be executed as briefed.
Campaign Execution & Quality Assurance Execute campaigns cross the CRM team, working from a shared, prioritized queue
Set up all promo pages, pop-ups, banners, and landing pages across verticals
Execute multi-step campaigns, including pre-launch, launch, and lifecycle promotions
Handle operational tasks and CX communication.
Serve as the operational point of contact for all CRM activities.
Troubleshoot technical issues and coordinate fixes with Product & Tech




Cross-Functional Collaboration Work closely with CRM Managers to bring their campaigns to life
Collaborate with Product on feature activation, user journeys, and internal tool usability
Support BI with accurate promo tagging and tracking
Documentation & Process Ownership Maintain internal documentation, SOPs, and promo playbooks
Ensure all campaign workflows follow operational best practices
Proactively identify where automation, AI, or tools can improve efficiency
Requirements 2+ years in CRM operations or campaign execution
CRM or marketing automation experience (Braze, Optimove, Customer.io)
Fluent with AI beyond the chat box: agents, automations, real prompt craft
Strong communication skills, with the ability to collaborate with CRM, Product, Tech, BI, and Creative
Solid attention to detail with a zero-error mindset
Highly organized, structured, and process-driven
Comfortable working across multiple products and markets
Ability to thrive in a fast-paced environment with tight deadlines
Nice to Have Experience in iGaming
Understanding of casino promo mechanics, eligibility rules, and player reward systems

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📌 CRM Operations Specialist (British Columbia)
🏢 Punt
📍 British Columbia