About the Role The Senior Lead Product Manager will take on some of the most complex and strategically important product challenges across EA SPORTS FC, combining senior product leadership, analytical thinking, and deep cross-functional collaboration. This role involves shaping live service strategy, influencing feature roadmaps across major FC experiences, and ensuring that player behaviour and product performance are translated into clear, actionable decisions. The role works closely with teams across Product, Design, Development, Analytics, Commercial, Finance, and senior leadership, and requires operating at multiple altitudes, from establishing strategic direction to hands‑on problem solving. Based in Vancouver, Canada, the role operates under a required hybrid or fully in‑office work model.
Key Responsibilities Lead product strategy across complex and high-impact areas of EA SPORTS FC, translating player needs, business goals, and franchise priorities into clear strategic direction.
Partner closely with teams across major FC experiences, including Career and Grounds, to shape live service strategy and influence feature roadmaps, priorities, and investment decisions.
Build deep understanding of player behaviour and product performance, using quantitative and qualitative insights to identify opportunities, diagnose problems, and inform product decisions.
Interrogate data and analytical methodologies, working closely with Analytics and Data partners to ensure conclusions are robust, appropriately contextualized, and actionable.
Develop and communicate trusted performance narratives for senior leadership, connecting player behaviour, product decisions, business outcomes, risks, and emerging opportunities.
Lead or support forecasting, opportunity sizing, scenario modeling, and feature impact assessment to inform product and investment decisions.
Create compelling product strategies, business cases, and recommendations that turn complex information into clear choices for senior stakeholders.
Define measurement approaches for features and live service initiatives, including KPIs, experimentation strategies,



testing plans, and post‑launch evaluation.
Identify and develop high-value problem and chance spaces, helping teams prioritize where product investment can have the greatest player and franchise impact.
Influence senior stakeholders and partner teams without direct authority, building alignment across competing perspectives, priorities, and organizational boundaries.
Build strong partnerships across Product, Design, Development, Analytics, Commercial, Finance, and other teams throughout the FC organisation.
Provide strategic direction, mentorship, and product leadership to other Product Managers, helping teams translate broader vision into focused execution.
Represent the Product Management perspective in senior cross‑functional conversations and act as a trusted partner during complex, ambiguous, or fast‑moving situations.
Help evolve the practices, frameworks, and ways of working that allow the FC Product Management team to operate effectively as its scope and influence continue to grow.
Required Experience & Qualifications Minimum of 10 years of experience in Product Management or closely related product disciplines, with demonstrated experience operating at a senior level on complex consumer products.
Strong product leadership skills, with experience setting strategic direction, navigating ambiguity, and solving problems that span multiple teams or product areas.
Strong analytical capabilities, including experience interpreting product telemetry, challenging analytical assumptions, working with dashboards and models, and translating data into product decisions.
Demonstrated ability to influence senior stakeholders and cross‑functional teams without direct authority,



particularly where priorities, incentives, or perspectives may differ.
Excellent executive communication and storytelling skills, with experience turning complex product, player, and business information into clear recommendations.
Experience developing product strategies, business cases, opportunity sizing, forecasts, or similar analyses used to support significant product decisions.
Experience working closely with Analytics, Data Science, Design, Development, Commercial, Finance, or similar partner functions.
Ability to operate effectively as both a strategic leader and a hands‑on contributor, moving comfortably between high‑level direction and detailed problem solving.
Experience providing leadership, mentorship, or strategic direction to other Product Managers or cross‑functional teams.
Preferred Skills Deep familiarity with EA SPORTS FC, football games, or the broader football ecosystem; candidates with a strong understanding of the FC franchise, its players, modes, and community will be particularly well positioned to succeed.
Experience with live services, gaming, sports, entertainment, or other large‑scale consumer digital products.
A passion for games and an understanding of what creates compelling, long‑term player experiences.
Workplace Required hybrid or fully in‑office work model
Benefits & Perks Vacation: 3 weeks per year to start
10 days per year of sick time
Paid top‑up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave)
Extended health/dental/vision coverage
Life insurance
Disability insurance
Retirement plan for regular full‑time employees
Certain roles may also be eligible for bonus and other incentive programs
Relocation support is available
About the Company EA SPORTS is one of the most iconic brands in entertainment, connecting hundreds of millions of players around the world to the sports they love through a portfolio of industry‑leading video games.

#J-18808-Ljbffr

📌 Senior Lead Game Product Manager - EA Sports FC (British Columbia)
🏢 Global Sports Jobs
📍 British Columbia