About the Role The role is responsible for selling and executing Red Bull strategy and initiatives to local key account chains. It owns local key account budgets, market share, and sales volume, and develops solutions that meet customer needs while achieving Red Bull goals. The position influences regional programme execution through local Decision Makers and works with Field Teams, Category Analysts, and the National Accounts Director. It involves close management and development of local key accounts through business relationships, annual planning, and analysis.
Key Responsibilities Own local key account budgets, market share and sales volume, and sell and execute Red Bull strategy and initiatives to local key account chains.
Influence execution of regional programmes through local Decision Makers and drive execution of account programmes through them.
Develop productive business relationships with assigned key accounts and key decision makers via business reviews, communication, and relationship-building beyond buyer level.
Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards, including executing distribution on priority packages in line with HQ recommendations and ensuring assigned key account schematics reflect Red Bull standards.
Customise presentations and sales pitches to customer needs, and creatively sell Red Bull standards and 4P strategy using best practices and available tools in a way that resonates with customers while driving effective, permanent displays and achieving account and Red Bull goals.
Develop annual promotion schedules in accordance with national goals, ensure promotions are accompanied by effective POS and incremental displays,



and evaluate ROI before recommending POS or customised solutions.
Construct annual Customer Marketing Agreements and manage associated funds for designated key accounts on a weekly and monthly basis.
Work with Category Analyst to evaluate ROI on 'pay-for-space' agreements, communicate key learnings to National Accounts Director, and drive post-promotion analysis to evaluate promotional effectiveness.
Conduct quarterly business reviews, proactively share Red Bull marketing activities to demonstrate key points of difference, and provide Energy Insights that drive changes in promotion, price, or display practices.
Determine gaps within regional key accounts and build plans to address them, pursue incremental opportunities over-and-above programmes, maintain local account knowledge, keep Field Teams informed of key account programmes and initiatives, and routinely visit Field Teams.
Required Experience & Qualifications Minimum of 3 years of sales experience or equivalent category management experience, with a strong track record of success.
Robust analytical skills and experience using internal and external data sources such as Nielsen and IRI.
Excellent communication and active listening skills.
Creative, solution-oriented mindset.
In-depth knowledge of the FMCG industry.
Self-motivated and able to work independently.
Proficiency in Microsoft Excel and PowerPoint.
Bilingual in English and French.
Preferred Skills Experience in the beverage, CPG, or FMCG industries or within a Direct Store Delivery (DSD) operation.
Previous experience with SAP.
Knowledge of regional major accounts operations.
Bachelor's degree.
Workplace Travel requirement: 20-30%.

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📌 Key Account Manager - (12 Month Contract) (Quebec City)
🏢 Global Sports Jobs
📍 Quebec City