AI Content Marketing Lead

About BigGeo

BigGeo is the Spatial Cloud. We help companies manage and access the world’s spatial data. Any size, any slice, any insight. Delivered in seconds.

We’re building something that hasn’t existed before: a recent layer of the internet where the “where” and “when” behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.

We’re a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going.

Why BigGeo Exists and Why People Build Here

Most companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world. BigGeo exists to close that gap. We’re not building another tool. We’re building the rails that connect the planet’s moving data to the systems that run the world. That’s a big problem, and it takes people who care about doing things right, not just fast.

People build here because

The problem is real and the category is open. We’re not competing for the middle of an existing market. We’re defining a new one. Your work shapes what the category becomes.

Your fingerprints are on the architecture. We’re at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.

We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work.

You’ll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you’ll be stretched.

We’re building for longevity. We’re not chasing hype cycles. We’re building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.

The Role

BigGeo is seeking an AI Content Marketing Lead to shape how BigGeo is discovered, understood, and talked about.

This is not a traditional content marketing role built around producing a high volume of content. You will combine storytelling, brand building, marketing judgment, and AI experimentation to develop ideas people understand, remember, and want to share.

You will own BigGeo’s content strategy and editorial direction, help shape our brand narrative and point of view, build thought leadership around the Spatial Cloud, and find compelling stories across our technology, customers, people, and industries.

You will also explore a rapidly changing part of modern marketing: how AI is reshaping search, discovery, content creation, and brand visibility. You will experiment with how BigGeo is discovered and represented across AI systems and develop approaches for increasing our visibility across both traditional search and the emerging AI ecosystem.

This is a high-ownership role for someone who can find the interesting story behind complex technology, develop a strong point of view, and build the systems required to turn those ideas into sustained market awareness.

What You Will Build and Own

As AI Content Marketing Lead, you will build the content, narratives, and AI-enabled systems that increase awareness and understanding of BigGeo.

You will build and own:

BigGeo’s content strategy and editorial direction

Brand narratives and points of view around the Spatial Cloud

Content and campaigns designed to increase brand awareness

Technology, customer, people, and industry storytelling

Executive and company thought leadership

AI visibility and generative engine optimization strategies

Organic search and emerging discovery strategies

BigGeo’s social content strategy and experimentation

Customer stories, use cases, and outcome‑driven content





PR and communications opportunities around launches, industry conversations, and company moments

AI-powered workflows for research, ideation, creation, repurposing, and distribution

Experiments across new AI tools, channels, formats, and discovery mechanisms

Measurement of brand reach, engagement, share of voice, AI visibility, organic discovery, and contribution to growth

Key Responsibilities

Brand Narrative and Storytelling

Find and develop compelling stories about BigGeo’s technology, customers, people, industries, and the problems we are solving

Translate complex concepts involving spatial data, infrastructure, AI, and real‑world systems into ideas people can understand and remember

Help shape BigGeo’s voice, point of view, and the larger narratives we want to own

Develop clear narratives that reinforce BigGeo’s position as the Spatial Cloud

Maintain consistency across stories while adapting them for different audiences, channels, and moments

Look beyond product features to identify ideas with broader market and cultural relevance

Content Strategy and Editorial Direction

Own content strategy across campaigns, web, social, thought leadership, customer storytelling, and organic discovery

Develop editorial priorities based on the audiences, conversations, and ideas that matter most to BigGeo

Build an editorial system that connects company priorities with timely market opportunities

Determine where long‑form, short‑form, visual, social, executive, customer, or other formats are most effective

Partner with Marketing and Growth to connect content strategy with broader campaigns and business objectives

Focus the content program on quality, relevance, and impact rather than content volume

Thought Leadership

Build BigGeo and its executives into recognized voices across spatial intelligence, location data, AI, infrastructure, and the industries we serve

Identify topics and conversations where BigGeo has a distinctive and credible point of view

Develop articles, social content, presentations, commentary, contributed content, and other thought‑leadership formats

Work closely with leadership and technical subject‑matter experts to extract ideas and turn them into compelling narratives

Build repeatable approaches for transforming internal expertise into external thought leadership

AI Visibility and Generative Engine Optimization

Develop BigGeo’s approach to visibility across AI‑powered discovery environments

Monitor how BigGeo, the Spatial Cloud, and relevant category concepts are represented across systems such as ChatGPT, Claude, Gemini, Perplexity, and emerging AI channels

Experiment with content structures, sources, distribution strategies, and digital signals that improve BigGeo’s discoverability and representation

Track changes in how AI systems surface brands, companies, concepts, and sources

Connect AI visibility efforts with broader organic search, content, PR, and brand strategies

Build an evidence‑based understanding of what improves BigGeo’s presence across the emerging AI discovery ecosystem

Social and Audience Development

Build a distinctive social presence for BigGeo rather than simply distributing existing content

Experiment with formats, narratives, voices, and creative approaches that increase reach and meaningful engagement

Identify conversations where BigGeo should participate and develop timely responses or perspectives





Partner with executives and subject‑matter experts to strengthen their individual voices where appropriate

Use audience and performance signals to continuously improve the social strategy

PR and Communications

Identify media, industry, launch, and cultural moments where BigGeo should have a voice

Develop stories and angles that make BigGeo relevant to broader conversations

Support company announcements, product launches, and major milestones with clear narratives and supporting content

Identify opportunities for commentary, contributed perspectives, interviews, and industry participation

Ensure external communications reinforce the narratives and category position BigGeo wants to establish

Customer Storytelling

Find stories that demonstrate how customers and partners use BigGeo to solve meaningful real‑world problems

Turn technical implementations and outcomes into accessible narratives

Develop customer stories, use cases, interviews, and supporting content across multiple formats

Partner with Sales, Product, and customer‑facing teams to identify strong storytelling opportunities

Connect individual customer outcomes to the broader value of the Spatial Cloud

AI-First Content Operations and Experimentation

Use AI throughout the content lifecycle, including research, ideation, synthesis, drafting, editing, repurposing, analysis, and distribution

Build repeatable AI‑powered workflows that improve both content quality and production speed

Experiment with emerging AI tools and determine where they meaningfully improve marketing work

Develop methods for rapidly turning one strong idea into relevant formats across multiple channels

Maintain strong human editorial judgment, accuracy, originality, and brand consistency across AI‑assisted work

Share successful AI workflows and practices with the broader Marketing team

Measurement and Optimization

Define how BigGeo measures awareness, content performance, social reach, share of voice, organic discovery, AI visibility, and contribution to growth

Establish baselines and track changes over time

Identify which narratives, topics, channels, and formats generate meaningful audience response

Use performance data to determine what BigGeo should produce more of, change, test, or stop

Build reporting that connects content activity to brand and business outcomes rather than production volume

Technology and Tools The AI Content Marketing Lead will work across modern content, analytics, search, social, communications, and AI environments.

Relevant tools and environments may include:

Generative AI assistants and research systems

AI‑powered writing, analysis, and content development tools

ChatGPT, Claude, Gemini, Perplexity, and emerging AI discovery environments

Content management and publishing platforms

Social publishing and analytics tools

Search and organic discovery platforms

Generative engine optimization research and monitoring tools

Marketing automation and analytics platforms

Creative and multimedia production tools

Web analytics and attribution systems

Rapid experimentation and prototyping tools

Operational collaboration happens through Slack, Google Workspace, and Monday.

The AI and discovery landscape is changing quickly. Success will depend less on expertise with one specific tool and more on your ability to continually test new systems, understand what is changing, and turn those changes into an advantage for BigGeo.

What You Bring

Required Experience

Demonstrated experience creating compelling stories, narratives, campaigns, or content for complex subjects

Strong writing, editing, interviewing, and storytelling ability

Ability to understand complex technology and translate it into clear, memorable ideas for different audiences

Experience developing content strategy, editorial direction, brand narratives, communications, or thought leadership

Strong understanding of how content contributes to brand awareness and audience development

📌 AI Content Marketing Lead (Calgary)
🏢 BigGeo
📍 Calgary