Role Summary

This role will be responsible to drive growth in the forestry tire segment across North America by developing and executing go-to-market strategies, expanding existing customer relationships, and acquiring new business. Acting as a link between the corporate office, sales teams, and local tire retailers, the role will provide product training, merchandising support, and operational guidance to increase market penetration, sales, and profitability.

Key Responsibilities

- Sales Strategy &
- Business Development:

Develop and implement go-to-market strategies and sales channels in collaboration with the sales force to achieve annual sales and margin targets.

- Customer Acquisition &

- Market Growth:

Develop new customers, strengthen existing relationships, increase market share, and build long-term business with regional and national strategic accounts.

- Product Development:

Work with the central product team to identify customer needs, recommend product improvements, and support the development of new forestry tire products.

- Marketing &

- Promotion:

Collaborate with Marketing to develop promotional materials, update market pricing and competitive product information, and participate in relevant trade shows and industry events.

- Market &

- Competitive Analysis:

Evaluate market trends, customer requirements, pricing structures, discount rates, and competitor products to identify growth opportunities.

- Customer Engagement:

Deliver product presentations, provide retailer training and merchandising support,



and work with Account Managers and OE Managers to maintain relationships, negotiate terms, and close business.

- Sales Planning &

- Performance:

Communicate sales strategies and resource requirements to management to support the achievement of business targets.

- Cross-functional Coordination:

Coordinate with Sales, Finance, Marketing, Operations, Supply Chain, and Logistics to ensure accurate reporting, pricing compliance, timely information sharing, and effective order fulfilment.

- Industry Representation:

Relevant regional trade association meetings and industry events to promote its forestry tire portfolio.

Qualifications &

- Experience

- Bachelor’s degree or equivalent four-year college degree.

- 5–7 years of tire industry experience

, including experience with Off-Highway Tires (OHT).

- Knowledge of different OHT product segments and familiarity with tire product development processes.

- Solid understanding of sales strategy, business development, market expansion, pricing, and customer relationship management.

- Excellent written and verbal communication skills, with the ability to present data and product information clearly.

- Strong organizational and time-management skills, with the ability to work independently and collaborate across departments.

- Proficiency in Microsoft Office;

experience with ERP systems such as Navision or SAP is preferred.

- Willingness and ability to travel up to 50% of the time for customer visits, product training, and industry events.

📌 Business Development Manager, OHT (Ontario)
🏢 Ad Astra Consultants
📍 Ontario