.IMG – Innovate Media Group is a leading Calgary-based media company behind high-performing local brands, including WhatsGoodCalgary. We create content that moves culture, drives engagement, and highlights what’s happening in the city — from food and events to local businesses and community stories.
We’re hiring a Senior Content Manager — someone who already knows what works, understands algorithms, and can lead content execution from idea to publish without hand-holding.
Role Overview
This is a senior, hands-on content role. You are expected to arrive with existing skills, instincts, and experience in content creation, editing, and platform performance.
You’ll be responsible for managing content strategy and execution across social platforms, assisting shoots on location and in studio, and ensuring content is timely, relevant, and aligned with brand voice. You’ll work closely with the .IMG and WhatsGoodCalgary teams to plan, produce, and deliver high-quality content consistently.
Key Responsibilities
Conceptualize, plan, and execute social media content
Film on location across Calgary and in our studio
Capture high-quality photos and b-roll
Edit content for TikTok, Instagram Reels, YouTube Shorts, and full-length features
Manage posting schedules and ensure content delivery timelines are met
Participate in brainstorming for new series, campaigns, and creative concepts
Attend local events, restaurant openings, concerts, markets, and community activities for coverage
Work closely with the WhatsGoodCalgary and .IMG teams to maintain brand voice and content style
Be comfortable and confident appearing on camera when needed
Handle multiple projects and priorities in a quick-paced environment
Required Experience & Skills
Experience in content management, media, or agency environments
Minimum 2 years of professional experience
Solid understanding of algorithms (TikTok, Instagram, YouTube, organic reach, engagement signals)
Deep understanding of current content trends, hooks, pacing, and viral formats
High interest in local news, events, and culture
Strong writing and editing skills
Advanced video editing skills using CapCut, Premiere Pro, or Final Cut
Experience managing workflows in CRMs (ClickUp, Go High Level, or similar)
Proven ability to work collaboratively within a team
Strong organizational skills with the ability to prioritize effectively
Account management or agency experience is highly preferred
Experience creating high-quality social media content is mandatory.
A portfolio is required and must include examples of video and social content you’ve personally created and edited. Applications without a portfolio will not be considered.
What We Offer
Opportunity to work inside a leading Calgary media group (.IMG)
A creative, collaborative, and fast-moving environment
Access to studio space, gear, and production resources
Unique access to Calgary’s most exciting people, events, restaurants, and experiences
Room for growth into hosting, production, show development, or management roles
📌 Content Manager (Calgary)
🏢 IMG
📍 Calgary