Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

RESPONSIBILITIES

Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey

Strategy Roadmap & monthly presentations

Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized

Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders

Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability

Complex Klaviyo logic, production & technical support

Client Happiness

Account & Scope Management

QUALIFICATIONS

Excellent time management and communication skills

4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting eCommerce/ retail lifecycle experience critical, preferably across verticals

Experience maximizing loyalty engagement strategies in email + SMS





Proven track record of exceptional performance in building lifecycle marketing revenue

Proven track record structuring and delivering ongoing testing to continuously improve performance

Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus

Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus.

Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience

Robust analytical skills, with the ability to interpret data and generate actionable insights

Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience

Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

PERKS & BENEFITS

Competitive Healthcare with Dental & Vision

Retirement savings plan with employer matching

Competitive PTO policy with paid time off at end of year

Remote-first culture

Home office stipend

Continued education and personal development opportunities

We are an Equal Prospect employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

📌 CRM Strategist (Winnipeg)
🏢 Domaine
📍 Winnipeg