Overview Join a growing software organization and contribute to demand generation initiatives that drive business growth and support global go-to-market strategies. As a Demand Marketing Specialist, you will help plan, execute, and optimize integrated marketing campaigns that generate qualified leads and strengthen the sales pipeline.

You will collaborate closely with marketing leaders, sales teams, and cross-functional stakeholders to deliver scalable, results-oriented programs. From managing email nurture campaigns and coordinating webinars to developing marketing assets and analyzing campaign performance, you will play a key role in ensuring effective execution. This position offers an opportunity to combine creativity, analytical thinking, and project management in a dynamic, cooperative setting.

The role is fully remote, with occasional visits to the headquarters in North York, Ontario, potentially required. If you are organized, proactive, and passionate about measurable marketing impact, this opportunity offers an exciting way to expand your B2B marketing expertise.

Accountabilities

Demand Generation Strategy and Execution:

Support demand generation leaders in developing and implementing strategic and tactical marketing plans, programs, and campaigns aligned with global go-to-market objectives.

Campaign Management

Coordinate the planning, execution, and optimization of marketing campaigns, ensuring projects are delivered on time and aligned with business priorities.

Marketing Asset Development

Create campaign assets and maintain internal campaign resource centers, ensuring marketing materials are accessible, organized, and ready for use.

Webinar and Event Coordination

Manage webinar-related projects and support the operational execution of marketing events, ensuring smooth coordination and effective delivery.

Email Marketing and Nurture Programs:

Develop, implement, and manage email campaigns and nurture streams using marketing automation platforms to support prospect engagement and sales conversion.





Cross-Functional Collaboration:

Work closely with sales and marketing stakeholders to align campaigns with sales objectives, coordinate execution, and communicate program details and results.

Campaign Performance Analysis

Monitor campaign metrics, evaluate lead quality, analyze results, and identify opportunities to improve campaign effectiveness, lead generation, and pipeline contribution.

Continuous Optimization

Develop and implement tactics to ensure a consistent flow of qualified sales leads while refining marketing programs based on performance insights.

Market and Opportunity Research

Research potential marketing opportunities, including events, sponsorships, and emerging technologies, to identify new ways to reach target audiences.

Stakeholder Communication

Share campaign updates, performance insights, and recommendations with relevant stakeholders, while supporting additional marketing initiatives as assigned by leadership.

Requirements

Professional Experience

2–4 years of experience in B2B marketing, preferably in demand generation, field marketing, event marketing, or a related discipline.

Marketing Automation

Hands‑on experience developing and managing email campaigns and nurture workflows through marketing automation platforms such as Marketo.

Campaign Management

Experience coordinating marketing programs, managing multiple projects simultaneously, and ensuring timely execution across competing priorities.

Analytical Skills

Strong analytical capabilities, with the ability to interpret campaign data, synthesize information from multiple sources,



and make informed recommendations to improve marketing performance.

Communication Skills

Excellent written, verbal, and visual communication skills, including the ability to present ideas, share results, and lead discussions with diverse audiences.

Organization and Attention to Detail:

Strong organizational and project management skills, with a demonstrated ability to prioritize tasks, maintain accuracy, and consistently meet deadlines.

Initiative and Independence

A proactive, self‑motivated approach, with the ability to work independently while contributing effectively within a collaborative, matrixed marketing organization.

Collaboration and Stakeholder Management:

Ability to build productive working relationships across marketing, sales, and other business functions to support shared objectives.

Adaptability and Problem‑Solving

Strong problem‑solving skills and the ability to respond effectively to changing business needs, campaign priorities, and operational challenges.

Work Arrangement

Comfortable working remotely in Canada and available for occasional visits to the headquarters in North York, Ontario, if required.

Benefits

Competitive Compensation

An excellent compensation package, with specific details available upon inquiry.

Remote Work Flexibility

Fully remote position offering flexibility in your work environment.

Supportive Work Environment

Join a collaborative team that values initiative, communication, and skilled contribution.

Professional Development

Gain practical experience in B2B demand generation, marketing automation, campaign analytics, and global go‑to‑market initiatives.

Cross‑Functional Exposure

Collaborate with sales and marketing leaders, gaining broader insight into campaign strategy, lead generation, and pipeline development.

Contract Opportunity

A 12‑month contract offering the opportunity to contribute to meaningful marketing initiatives within a growing software business.

📌 Demand Marketing Specialist - 12 month contract (Toronto)
🏢 Jobgether
📍 Toronto