When you walk into a Lammle’s store, you’re welcomed with genuine Western hospitality that makes you feel like part of the family. You live and breathe the Western lifestyle and genuinely enjoy it. As Lammle’s Digital Marketing & Content Manager you will help with bringing this story alive through online platforms!

The Digital Marketing & Content Manager is responsible for translating the Lammle's vision into compelling digital campaigns and content that drives traffic, engagement, and revenue. This role leads Lammle's digital storytelling, develops digital channel and content strategies, oversees organic digital channels, email marketing, CRM, paid digital initiatives, and works closely with external media agencies to plan, execute, and optimize paid media campaigns. The role also leads a Content Creator to ensure a continuous pipeline of high-quality, brand-aligned content that supports business objectives across all digital touchpoints.

Taking the Reins as a Lammle’s Digital Marketing & Content Manager:

Create a welcoming online presence and Customer First culture where customers feel valued, understood, and connected to the Western lifestyle

Develop content based on the company strategy to increase audience engagement and web traffic online. Follow the content calendar and policies for brand and social media guidelines

Develop and produce engaging, and relevant content that reflects the needs, interest and lifestyle of Lammle’s customers and engages new customers

Ensure a consistent and authentic Lammle’s brand experience across social media, email, website, and other digital touchpoint

Create digital campaigns that inspire customers, strengthen brand loyalty, and drive both online and in store engagement

Actively support Company initiatives and promotions, follow Company visual standards, and identify opportunities to enhance customer experience

Continuously improving digital process and customer engagement

Operational Excellence





Develop annual and monthly digital content strategies aligned with the overall marketing and business objectives

Lead the content Calander and ensure campaigns are planned, executed and delivered on schedule

Be a champion of the content lifecycle, by developing creative concepts, shot lists, creative briefs, directing the Content Creator and approving final assets

Develop and execute annual and monthly digital content strategies aligned with the marketing and business objective

Digital content consistently reflects the Lammle's brand and supports business goals

Content campaigns increase engagement, website traffic and sales

Translate marketing strategies into digital campaigns, leading lifestyle, product and campaign shoots

Continuously improve digital performance through testing, optimizing, emerging technologies, AI tools, and evolving industry best practices

Bring Lammle’s merchandise to life through compelling digital storytelling that showcases products, collections, trends and the western lifestyle

Develop creative concepts, shot lists, and briefs that supports seasonal priorities, product launches, promotions and key merchandise initiatives The Content Creator is well directed and maintains a consistent flow of high-quality assets

People Focused

Partner closely with Creative, Ecommerce and Marketing teams to ensure alignment across all digital initiatives

Provide asset and direction to the media agency and lead monthly agency performance reviews

Strong collaboration with media agency is for delivery of effective paid campaigns





Evaluate traffic, engagement, and revenue trends, review G4A, Shopify and CRM insights, and provide insight and recommend optimization

Lead email marketing, SMS, and CRM Calanders and oversee blog and SEO content planning

Skills

Strong knowledge of digital marketing platforms including Meta, Instagram, TikTok, Pinterest, YouTube, and LinkedIn

Strong proficiency of GA4, Shopify Analytics, and Klaviyo (or similar CRM/email marketing platforms)

Solid experience using Canva, CapCut, and familiarity with Adobe Creative Suite or similar editing platforms

Working knowledge of SEO, email marketing, and CRM best practices

Proficient in Microsoft Office, particularly Excel and PowerPoint

Strong understanding of digital performance metrics, content analytics, and reporting

Familiarity with AI-powered marketing and content creation tools is an asset

Qualifications

Bachelor's degree in Marketing, Communications or related field

3+ years in digital marketing, content marketing or social media leadership

Strong portfolio of digital campaigns and content

Experience leading photo/video shoots and content production

Experience with Meta, Instagram, TikTok, Pinterest, YouTube and email marketing

Working knowledge of GA4, Shopify Analytics and Klaviyo

Experience managing external agencies

Excellent copywriting, storytelling, project management and communication skills

Experience managing cross-functional projects and collaborating with internal stakeholders

Why you should Saddle Up with Lammle’s:

Competitive compensation package

Health and Wellness Benefits

Earned Vacation

Generous Employee Discount

Growth opportunities

Working Conditions

Ability to stand and walk for extended periods during shifts of up to 8 hours

Ability to lift, carry, and move merchandise weighing up to 50 pounds

Comfortable working in a fast-paced retail environment

📌 Digital Marketing and Content Manager (Calgary)
🏢 Lammle
📍 Calgary