Job Summary

We are seeking a dynamic and innovative Digital Marketing Specialist to elevate our brand presence across multiple online platforms. This role offers an exciting prospect to craft compelling digital campaigns, optimize online content, and analyze performance metrics to drive engagement and sales. The ideal candidate will be passionate about the latest digital marketing trends and possess a strong foundation in e-commerce, SEO, and data analytics.

Join us to shape impactful marketing strategies that resonate with diverse audiences and propel our growth forward!

Duties

- Develop and execute comprehensive digital marketing strategies across channels including social media, email, search engines, and display advertising.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads (Google AdWords) and Facebook Advertising to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and website visibility.
- Design visually appealing graphics using Adobe Photoshop, Adobe Creative Suite, and graphic design tools to support marketing content.
- Maintain and update website content using WordPress, ensuring a seamless user experience while integrating HTML, CSS, and JavaScript as needed.
- Analyze website traffic and campaign performance using Google Analytics and other analytics tools; prepare reports to inform future strategies.




- Coordinate email marketing campaigns, segment audiences, craft engaging content, and monitor campaign effectiveness.
- Utilize SQL for data extraction and analysis to better understand customer behavior and campaign impact.

Experience

- Proven experience in digital marketing with a strong understanding of e-commerce platforms and online advertising tools.
- Hands-on knowledge of SEO techniques, keyword research, Google Ads (Google AdWords), Facebook Advertising, and Google Analytics.
- Proficiency in graphic design software such as Adobe Photoshop and familiarity with Adobe Creative Suite tools.
- Experience managing WordPress websites with basic knowledge of HTML, CSS, and JavaScript for customization purposes.
- Strong analytical skills with the ability to interpret data from various sources to optimize campaigns effectively.
- Familiarity with email marketing platforms and strategies for nurturing leads through targeted campaigns.
- Prior exposure to SQL queries for data analysis is a plus; excellent communication skills are essential for cross-team collaboration.

Join us in shaping innovative digital experiences that captivate audiences worldwide!

Pay: $80,000.00-$120,000.00 per year

Benefits

- Dental care
- Life insurance
- Wellness program

Work Location: Hybrid remote in Toronto, ON

📌 Digital Marketing (Toronto)
🏢 krystalconsulting
📍 Toronto