We are looking for an experienced, creative, and results-driven Digital Marketing Specialist to manage and execute our digital marketing activities.

The ideal candidate must have strong hands-on experience in paid advertising, social media marketing, graphic design, video production, content creation, and lead generation.

We are seeking someone who can independently plan, execute, monitor, and optimize marketing campaigns across multiple digital platforms while creating engaging visual content that strengthens our brand and generates quality leads.

Key Responsibilities

1. Paid Advertising & Campaign Management

- Plan, create, launch, and manage paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
- Manage Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
- Develop advertising strategies focused on lead generation, brand awareness, and conversions.
- Conduct audience research, targeting, retargeting, and A/B testing.
- Monitor advertising budgets, campaign performance, cost per lead, and return on advertising spend.
- Continuously optimize campaigns to improve lead quality and reduce advertising costs.

2. Social Media Management

- Manage company social media accounts, including Facebook, Instagram, LinkedIn, YouTube, and TikTok.
- Develop monthly content calendars and marketing strategies.
- Create and publish engaging social media posts, stories, reels, and promotional content.
- Monitor engagement and identify opportunities to increase followers, reach, and audience interaction.
- Stay updated on social media trends, algorithms, and emerging marketing strategies.

3. Graphic Design & Creative Content

- Independently design professional graphics, social media posts, advertisements, banners, flyers, and other marketing materials.
- Create visually appealing marketing content using Canva, Adobe Photoshop, Illustrator, or similar tools.
- Maintain brand consistency across all marketing materials.
- Develop creative advertisements designed to attract attention and generate inquiries.

4. Video Shooting & Editing

- Plan, shoot, and edit promotional videos, educational content, advertisements, testimonials, and social media reels.
- Independently handle video recording, basic lighting, audio, and video production.
- Edit videos using Adobe Premiere Pro,



CapCut, Final Cut Pro, or similar software.
- Add subtitles, transitions, graphics, animations, and other visual elements.
- Create short-form videos suitable for Instagram Reels, Facebook, TikTok, and YouTube Shorts.

5. Lead Generation & Digital Marketing Strategy

- Develop and implement marketing strategies to generate qualified leads.
- Create and manage lead-generation campaigns and landing pages.
- Track website traffic, inquiries, campaign conversions, and marketing performance.
- Use Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.
- Coordinate with the sales and admissions teams to evaluate lead quality and campaign effectiveness.
- Explore new advertising channels and opportunities for business growth.

6. Reporting & Performance Analysis

- Prepare regular reports on campaign performance, advertising expenditure, leads generated, and conversion rates.
- Analyze marketing data and recommend improvements.
- Monitor key performance indicators, including cost per lead, click-through rate, conversion rate, and return on investment.
- Independently identify and implement strategies to improve marketing results.

Requirements

- Minimum 3 years of hands-on digital marketing experience.
- Bachelor's degree or diploma in Digital Marketing, Marketing, Business Administration, Communications, Advertising, Graphic Design, or a related field.
- Proven experience managing Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn advertising campaigns.
- Strong understanding of Facebook, Instagram, LinkedIn, YouTube, and TikTok marketing.
- Proficiency in graphic design tools such as Canva, Adobe Photoshop, or Illustrator.
- Practical experience shooting and editing professional-quality videos.
- Proven experience in digital marketing with a focus on paid ads, social media management, and content creation.
- Strong knowledge of e-commerce platforms, SEO best practices,



and digital advertising tools such as Google Ads and Facebook Advertising.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, SQL, and email marketing platforms.
- Ability to conduct keyword research and utilize analytics tools like Google Analytics for data-driven decision making.
- Familiarity with graphic design principles to create compelling visual content that resonates with target audiences.
- Experience with lead generation, conversion tracking, and campaign optimization.
- Knowledge of Google Analytics, Meta Business Suite, and advertising performance reporting.
- A proactive mindset with strong organizational skills to manage multiple campaigns simultaneously while meeting deadlines.

Preferred Qualifications
- Experience marketing education, immigration consulting, or professional services.
- Google Ads Certification and/or Meta Certified Digital Marketing Associate certification.
- Experience with SEO, website management, and marketing automation.
- Experience creating landing pages and managing WordPress websites.
- Familiarity with CRM systems and marketing automation.
- Experience managing multiple brands or business accounts.

What We Are Looking For We are looking for a hands-on digital marketing professional, not someone who only develops strategies or supervises external agencies.

The successful candidate should be comfortable independently managing advertising campaigns, designing graphics, shooting and editing videos, publishing content, and analyzing campaign performance.

They should be creative, technically skilled, organized, and focused on delivering measurable marketing results.

How to Apply

Please submit your updated resume along with:

- A portfolio of graphic designs and video content you have created.
- Examples of Google Ads or Meta advertising campaigns you have managed.
- Examples of social media accounts or brands you have worked with.
- A brief description of your experience generating leads through paid digital advertising.

Applications demonstrating practical experience in both paid advertising and creative content production will be given preference. Pay: $40,000.00-$70,000.00 per year

Benefits

- In office parking

Work Location: In person

📌 Digital Marketing Executive – Paid Ads, Social Media & Content Creation (Surrey)
🏢 Redefine Immigration Solutions
📍 Surrey