Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

The Digital

Buyer supports clients in delivering best in class programmatic and direct digital media strategies with a focus on OLV, display, and direct sponsorship solutions. Under the guidance of the Digital Media Manager, the Digital Buyer manages programmatic, online video, and direct media buying for major clients plus supporting other teams as necessary.

The Digital

Buyer will execute campaigns from end to end, including strategy, execution, optimization, reporting and billing, with strong emphasis on campaign-level insights and strategic recommendations.

Account Management

Supports media team in management of client digital media – delivering key data / budgets / details as needed sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends Post‐secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field. A minimum of 2 years of media planning and/or buying experience focused on digital channel – Video and Display, both direct and programmatic. Search and social is a bonus, but not a requirement.

Working knowledge of ad serving platforms (Google Campaign Manager, Flashtalking, or equivalent) and VVF tools (IAS, Moat, Brand Safety tools) Ability to pull and analyze campaign data to derive insights and make strategic recommendations – strong analytical skills with Excel or equivalent tools Strong level of MS Office skills: Excel, Outlook, PowerPoint, with particular strength in Excel for data analysis and reporting Ability to work effectively with cross-functional teams including clients, account managers, technical teams, and platform partners Solid communication skills – ability to organize, explain, and present complex data and strategic recommendations clearly to both technical and non-technical audiences Passion for staying current with programmatic innovation, new inventory types, and evolving best practices in digital media buyin A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools. We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.

We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. Full time Contract Type Permanent

📌 Digital procurement Consultant (Toronto)
🏢 dentsu
📍 Toronto