We are seeking a highly motivated and results-driven Direct Sales Specialist to join our banking sales team. The successful candidate will be responsible for acquiring new customers, promoting the Bank’s products and services, managing customer relationships, and achieving assigned sales and revenue targets.

The role requires strong business development, communication, negotiation, and customer acquisition skills, with a strong focus on meeting and exceeding sales objectives.

Key Responsibilities

- Identify and acquire new customers through direct sales, referrals, networking, field visits, and other business development activities.
- Promote and sell the Bank’s products and services, including savings and current accounts, personal banking products, loans, credit facilities, cards, digital banking solutions, and other approved offerings.
- Develop and maintain strong relationships with existing and prospective customers.
- Generate quality leads and convert prospects into active customers.
- Achieve assigned monthly and quarterly sales, acquisition, deposit, loan, and revenue targets.
- Conduct market research to identify potential customers, business opportunities, and new markets.
- Visit prospective customers, businesses, organizations, and institutions to generate new business.
- Explain product features, benefits, eligibility requirements, pricing, and terms to prospective customers.
- Follow up consistently with prospects to drive conversion and account activation.
- Cross-sell and upsell relevant banking products and services to existing customers.
- Ensure proper completion and submission of customer account-opening and loan documentation in line with the Bank’s requirements.
- Maintain accurate records of customer interactions, leads, sales activities, and conversions.
- Work closely with branch teams and other internal departments to ensure smooth customer onboarding and service delivery.
- Ensure all customer acquisition activities comply with the Bank’s policies, procedures, and regulatory requirements.




- Monitor competitor activities and provide market intelligence to management.
- Participate in sales campaigns, activations, customer acquisition drives, and promotional activities.
- Prepare and submit regular sales and performance reports to the relevant supervisor or Branch Manager.
- Provide excellent customer service and promptly resolve or escalate customer concerns.
- Maintain a strong professional image and represent the Bank positively in the marketplace.

Key Performance Indicators (KPIs)
- Monthly customer acquisition target.
- Recent accounts opened and successfully activated.
- Deposit mobilization and portfolio growth.
- Loan/credit product acquisition.
- Revenue and fee-income generation.
- Lead generation and conversion rate.
- Cross-selling and product penetration.
- Customer retention and portfolio quality.
- Compliance with sales and documentation standards.

Requirements
- Minimum of B.Sc./HND/OND in Business Administration, Marketing, Banking & Finance, Economics, Accounting, or any relevant discipline.
- 1–3 years of experience in direct sales, business development, relationship management, or customer acquisition, preferably within the banking or financial services industry.
- Strong knowledge of banking products and customer acquisition strategies.
- Proven ability to meet and exceed sales targets.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Strong networking and relationship-building abilities.
- Ability to work independently and effectively in a target-driven environment.
- Good knowledge of the local market and customer demographics.
- Proficiency in Microsoft Office and basic digital tools.
- High level of integrity, professionalism, and customer orientation.

Core Competencies
- Direct Sales & Business Development
- Customer Acquisition
- Relationship Management
- Lead Generation & Conversion
- Negotiation & Persuasion
- Communication Skills
- Target Orientation
- Market Development
- Customer Service
- Problem Solving
- Teamwork
- Integrity & Compliance

Pay: ₦130,000.00 - ₦150,000.00 per month

Work Location: In person

📌 Direct Sales Specialists (Abbi) (Delta)
🏢 Careers Verified
📍 Delta