Who you are

- 5+ years in field marketing, ABM, or a related revenue-facing marketing role at a high-growth B2B company
- A demonstrated track record of converting event or ABM-generated pipeline into closed-won revenue, with the metrics to prove it

- Experience building repeatable, durable programmes with a clear cadence and owner, not just executing a single strong event

- Genuine comfort owning a budget and connecting it to CAC

- Strong operational discipline: you keep roadmaps current, run tight stakeholder meetings, and don't let planning docs go stale
- A natural relationship-builder who can earn warm introductions and build real standing in a professional community, not just attend events

- Practical, day-to-day use of AI tools to move faster on research, content, and campaign execution

- You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users

- You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively, doing what's best for the business, not just your role

- You Think Big and Move Fast. You're energised by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go

- You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do

- You Raise the Bar. You care about doing things well and efficiently.



You balance speed with rigour and always look for ways to improve how we work

- You Win as a Team. You're a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger

- At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you

What the job involves

- We're hiring a Field Marketing Manager to build a field function at Float that is measured on pipeline and revenue, not events delivered

- You'll own account-based programmes for our top target accounts, working alongside our BDR and AE teams to create qualified pipeline, accelerate open deals and open doors into new accounts

- You'll also own customer engagement, including our flagship customer conference, Float Forward, held twice a year

- Reporting to the Head of Growth Marketing and supported by event contractors, you'll set the strategy and be accountable for the results: sourced and influenced pipeline, deal velocity and Float's reputation in the Canadian finance community

- Own field and ABM programmes end to end:



set qualification criteria and sales handoffs before launch, then track every programme through to qualified pipeline and closed-won, not attendance or leads generated

- Build durable, repeatable programs across customer marketing and acquisition, each with a transparent goal, cadence, and owner, rather than one-off event execution

- Establish an always-on customer engagement cadence: regular customer webinars, thought leadership moments, and customer spotlights that build pipeline and retention in parallel

- Be a genuine face for Float in the Canadian finance community: identify and deploy creative strategies that earn real introductions to new prospects and build lasting rapport, not just brand impressions

- Own Float Forward, our flagship bi-annual customer conference, end to end: strategy, budget, logistics, and post-event pipeline follow-through

- Maintain a live, rolling roadmap visible to sales, CSMs, and leadership, and run a tight cadence of 1:1s and stakeholder syncs with clear agendas and notes

- Weigh every programme against the broader marketing opex envelope and factor CAC into how programmes are sized and prioritised

- Proactively manage vendors and contractors with real oversight, and communicate schedule or activation changes early enough to protect high-value ICP moments

Benefits

- Competitive coverage of medical, dental and vision insurance for employees

- Education & learning stipend for personal growth and development

- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment

📌 Field Marketing Manager (Toronto)
🏢 Float
📍 Toronto