About Us: Dyson is a global technology enterprise. We're growing rapid and our ambition is huge - more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we've been recognized as one of the top employers to work for.

In recent years, we've expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores. We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About the Role: Dyson Canada is seeking a strategic, commercially driven, and highly collaborative Marketing Manager, Home to join the Marketing team on an 18-month fixed-term contract. Reporting to the Head of Marketing, this role leads the marketing strategy and execution for Dyson Canada's Home portfolio, including Floorcare, Environmental Care, and future Home innovation categories. The successful candidate will be responsible for developing and executing end-to-end marketing plans that drive awareness, consideration, market share growth, and commercial performance.

This role owns the complete 360° go-to-market strategy for new product launches, category campaigns, and commercial activations, partnering closely with Sales, Media, PR, E-Commerce, Retail Marketing, Global, and U.S. stakeholders to ensure flawless execution across all consumer touchpoints. The ideal candidate combines strong brand and commercial marketing expertise with analytical rigor, exceptional project management skills, and a passion for bringing innovative products to market.

Key Responsibilities

Category Leadership & Strategy

Lead the Canadian marketing strategy for Floorcare, Environmental Care, and emerging Home technology categories.

Develop annual category plans aligned with commercial objectives, consumer insights, and global strategic direction.

Identify growth opportunities to drive category penetration, revenue, profitability, and market share.

Act as the Canadian category expert, providing recommendations on portfolio strategy, innovation opportunities, and market dynamics.

Product Launches & Go-to-Market Planning

Own the development and execution of comprehensive 360° go-to-market launch plans for all Home category product launches.

Coordinate launch activities across media, PR, retail, e-commerce, CRM, social, experiential, and in-store channels.

Partner with Global and U.S. teams to localize launch strategies for the Canadian market inclusive of retailers specific assortment.

Manage launch timelines, milestone tracking, stakeholder alignment, and post-launch performance reviews.

Ensure flawless execution of all new product introductions and seasonal campaigns.

Commercial & Business Planning

Develop category forecasts, demand assumptions,



and commercial performance projections.

Present and demonstrate upcoming Dyson innovations to third-party retail partners and internal teams, building excitement and driving product listings and sales.

Support pricing strategy development, promotional planning, and business case creation.

Build market share projections and category growth analyses to support annual planning cycles.

Monitor category trends, competitor activity, and consumer behavior to inform decision-making.

Partner with Sales and Finance teams to identify risks, opportunities, and corrective actions.

Budget Ownership & Financial Management

Own Home category marketing budgets and investment planning.

Manage forecasts, purchase orders, accruals, and budget reconciliation.

Evaluate marketing investments to ensure optimal return on investment.

Work closely with Finance to track spending and recommend investment reallocations based on business performance.

Agency & Supplier Management

Lead relationships with external agencies, creative partners, production vendors, and specialized suppliers.

Develop clear briefs and ensure execution against agreed deliverables, timelines, and budgets.

Oversee asset production and campaign implementation across all consumer touchpoints.

Cross-Functional Collaboration

Act as the central point of coordination for all Home category initiatives.

Ensure all stakeholders are aligned on launch priorities, timing, messaging, and performance objectives.

Partner closely with

National Media Team

PR & Communications Team

E-Commerce Team

Retail Marketing Team

Sales Field Team

National Account Managers (NAMs)

Finance Team

U.S.

Marketing

Team

Global Category and Marketing Teams

Performance Analysis & Reporting

Monitor category performance, marketing effectiveness, and sales results.

Analyze market share trends, retail performance, competitive activity, and campaign outcomes.

Develop executive-level presentations and recommendations for senior leadership.

Drive a culture of performance measurement and continuous improvement.

About You

Required Experience

Minimum 5-10 years of experience in Brand Marketing, Product Marketing, Category Management, or Marketing Management roles.

Experience leading consumer product launches and integrated marketing campaigns.

Robust commercial acumen with experience in forecasting, pricing strategy, and budget ownership.

Experience managing external agencies, suppliers, and cross-functional stakeholders.

Experience in premium consumer goods, technology, retail, or related industries is preferred.

Skills & Competencies





Strong strategic thinking and business planning capabilities.

Excellent project management and organizational skills.

Proven ability to manage multiple initiatives simultaneously.

Strong analytical skills with experience interpreting market and business data.

Exceptional presentation and stakeholder management skills.

Ability to influence across local, regional, and global organizations.

Entrepreneurial mindset with strong ownership and accountability.

Advanced Microsoft Excel and PowerPoint skills.

Education

Bachelor's degree in Marketing, Business, Commerce, or a related field.

MBA or advanced business education is considered an asset.

Salary: $112,000-$140,000 annually + bonus opportunity

Benefits

Financial benefits

Dyson Matching RSP contributions

Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D;)

Short-Term and Long-Term Disability

Employee Referral Program

Dyson Product Discounts

Lifestyle benefits

Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time

Generous Maternity Leave Program

Employee Assistance Program

Dyson is an equal opportunity employer. Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are.

We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners.

At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.

The future doesn't just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

📌 Fixed-Term Marketing Manager, Home (Winnipeg)
🏢 Dyson Institute
📍 Winnipeg