Company Overview

Canadiana Flowers is a distinguished full-service floral and gift provider in the Greater Toronto Area. Renowned for creating distinctive floral arrangements for all occasions—including weddings, corporate events, and sympathy expressions—our family-owned business has proudly served the community for over 53 years. We are dedicated to delivering exceptional customer service, high-quality floral designs, and a welcoming shopping experience.

POSITION SUMMARY

We are seeking an energetic, organized, and customer-focused Events & Business Development Coordinator to join our floral and event services team.

This position is a diverse role that combines customer service, retail flower shop operations, event coordination, client relations, sales, and business development. The successful candidate will work directly with customers in our retail shop, assist with the day-to-day operation of the flower shop, coordinate and support floral events, maintain strong relationships with clients and event professionals, and actively identify opportunities to develop new business.

The position requires someone who is comfortable working in a fast-paced environment, dealing with customers and corporate clients, coordinating multiple priorities, and representing the company professionally both in the shop and at off-site events.

The successful candidate will generally be required to work 4 to 5 days per week, with flexibility to work additional hours, evenings, or weekends when required for events.

KEY RESPONSIBILITIES

1. Customer Service & Retail Shop

- Welcome and assist customers visiting the flower shop.
- Provide knowledgeable and professional customer service.
- Assist customers with floral selections, arrangements, plants, gifts, and other products.
- Take and process customer orders accurately.
- Respond to telephone, email, and in-person customer inquiries.
- Assist customers with special orders, deliveries, pickups, and event-related requests.
- Process sales and payments using the company's point-of-sale system.
- Maintain a professional, clean, organized, and welcoming retail environment.
- Assist with merchandising, displays, pricing, and seasonal shop presentation.
- Handle customer concerns and assist in resolving issues professionally.
- Develop positive ongoing relationships with regular customers.

2. Event Coordination

- Coordinate floral requirements for weddings, corporate functions, conferences, galas, parties, and other special events.
- Act as a primary liaison between clients and the company's floral/event services team.
- Communicate with clients regarding event requirements, timelines, floral selections, budgets, delivery, setup, and teardown.
- Prepare and follow event schedules, timelines, order details, and production requirements.
- Coordinate with floral designers, delivery personnel, and other members of the event team.
- Assist with preparing floral proposals, quotations, concepts, and presentations.
- Attend client meetings, venue walkthroughs, site visits, and event planning meetings when required.
- Assist with event setup and ensure floral installations and décor are delivered and presented according to the approved requirements.
- Provide on-site event coordination and client support.
- Monitor event installations and address reasonable last-minute requirements or changes.
- Assist with event teardown and collection of rental items when required.




- Maintain accurate event documentation and communicate changes promptly to the appropriate team members.

3. Client Relations

- Establish and maintain professional relationships with existing and prospective clients.
- Serve as a point of contact for clients throughout the event planning process.
- Communicate clearly and professionally with corporate clients, event planners, venues, hotels, conference centres, wedding planners, and other industry professionals.
- Follow up with clients after events to maintain relationships and identify future opportunities.
- Maintain a high standard of professionalism when representing the company.
- Work to understand client needs and identify appropriate floral and event-service solutions.

4. Sales & Business Development

- Proactively identify and pursue new business opportunities.
- Develop relationships with corporate clients, event planners, venues, hotels, restaurants, wedding professionals, and other potential referral sources.
- Assist in generating recent leads and converting inquiries into sales.
- Follow up on quotations, proposals, and prospective business opportunities.
- Promote the company's floral, event, décor, rental, and related services.
- Assist in developing corporate and recurring business accounts.
- Maintain and expand relationships with existing clients.
- Participate in networking events, industry functions, venue visits, and other business-development activities.
- Maintain accurate records of leads, prospects, client communications, and sales opportunities.
- Identify opportunities for repeat business, seasonal programs, corporate accounts, and event contracts.

5. Daily Flower Shop Duties As this is a hands-on position within a working flower shop, the successful candidate will also be expected to assist with general day-to-day shop operations, including:

- Opening and closing duties as assigned.
- Keeping the retail area, work areas, and customer areas clean and organized.
- Assisting with receiving and organizing flowers, plants, supplies, and merchandise.
- Assisting with flower processing and preparation when required.
- Restocking merchandise and shop supplies.
- Preparing orders for customer pickup and delivery.
- Assisting with incoming deliveries and outgoing orders.
- Assisting floral designers and other staff as required.
- Maintaining displays and ensuring products are properly presented.
- Assisting with seasonal shop preparation and holiday periods.
- Performing other reasonable duties necessary for the efficient operation of the flower shop.

WORK SCHEDULE & AVAILABILITY This position requires a commitment of 4 to 5 working days per week.

Because our business operates both a retail flower shop and an event services division, the successful candidate must have flexibility to work:

- Weekdays during regular shop operations;
- Occasional evenings;
- Occasional weekends;
- Holidays and peak seasonal periods when required; and
- Additional hours or adjusted schedules when coordinating or attending events.





Event schedules may require the employee to work outside normal retail shop hours. Advance notice will generally be provided whenever possible. QUALIFICATIONS & SKILLS The ideal candidate will possess:

- Previous experience in customer service, retail, sales, event coordination, hospitality, floral, or a related industry.
- Excellent communication and interpersonal skills.
- Strong organizational and time-management abilities.
- Ability to manage multiple clients, orders, and projects simultaneously.
- Professional and confident communication with customers and corporate clients.
- Strong attention to detail.
- Sales and relationship-building skills.
- Ability to work independently while also working effectively as part of a team.
- Ability to remain calm and professional in a busy, time-sensitive environment.
- A professional appearance and positive attitude.
- Strong computer skills and familiarity with email, Microsoft Office, Google Workspace, CRM, POS, or similar systems is an asset.
- A valid driver's licence and ability to travel to event locations is an asset.
- Previous experience working at weddings, corporate events, conferences, venues, or other special events is an asset.
- Floral industry knowledge is an asset but not necessarily required.

PERSONAL ATTRIBUTES The successful candidate should be:

- Customer-focused and personable
- Professional and dependable
- Highly organized
- Detail-oriented
- Proactive and self-motivated
- Comfortable speaking with clients and developing new business
- Adaptable and able to multitask
- Comfortable working both in a retail environment and at off-site events
- A team player
- Comfortable taking initiative and solving problems
- Able to represent the company positively and professionally

PHYSICAL & WORKING REQUIREMENTS The position involves working in both a retail flower shop and event environments and may require:

- Standing and walking for extended periods.
- Lifting and moving floral arrangements, boxes, containers, décor, and supplies.
- Assisting with event setup and teardown.
- Working in varying indoor and outdoor environments.
- Occasional evening and weekend work.
- Travelling to event venues and client locations when required.

PERFORMANCE EXPECTATIONS The Events & Business Development Coordinator is expected to contribute to three key areas of the business: Customer Service: Deliver a consistently professional and positive experience to retail and event customers.

Event Services: Ensure clients receive organized, responsive, and professional coordination before, during, and after their events.

Business Development: Help generate new business, develop client relationships, and contribute to the growth of the company's event and floral services.

The position is intended to be a hands-on role, with the successful candidate actively participating in the daily operation of the flower shop while also developing and coordinating event business.

DISCLAIMER

This is intended to describe the general nature and level of work performed in this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Duties and responsibilities may be adjusted from time to time based on business requirements.

Pay: $20.00-$24.00 per hour

Expected hours: 30.0 – 40.0 per week

Benefits

- Casual dress
- In office parking

Experience:
- flowershop / event: 1 year (preferred)

Work Location: In person

📌 Flower Shop Events Associate (Scarborough)
🏢 CANADIANA FLOWERS
📍 Scarborough