Marketing Manager - Residential Real Estate

Toronto / GTA | Full time | Hybrid The Opportunity:

We are a high-performing residential real estate team in Toronto looking for an exceptional Marketing Manager to take ownership of our marketing strategy, brand presence, lead generation, content, campaigns and marketing operations.

This is not a coordinator role and it is not simply a social media position.

We are looking for a sophisticated, commercially minded marketer who understands how to turn attention into leads, leads into conversations, and marketing investment into measurable business growth.

You will work directly with the Team Lead and have significant ownership over the marketing function. The right person will combine strong strategic thinking with the ability to execute quickly, manage multiple channels and campaigns, analyze performance, and continuously improve results.

Our goal is to build one of the most recognizable and effective residential real estate brands in the Toronto market.

What You Will Own:

Marketing Strategy & Growth

- Develop and execute the overall marketing strategy for the business across brand, content, digital advertising, lead generation, database marketing, listings and agent/team growth.
- Build quarterly and annual marketing plans aligned with revenue, transaction and lead-generation targets.
- Identify new opportunities to increase market share, brand awareness, database growth and qualified inbound opportunities.
- Create measurable marketing funnels rather than isolated campaigns.
- Continuously test new channels, messaging, audiences, offers and strategies.
- Stay ahead of changes in digital marketing, AI, social media, search, consumer behaviour and residential real estate marketing.

Lead Generation & Performance Marketing Own and optimize paid digital campaigns across platforms such as:

- Meta / Instagram / Facebook
- Google Ads
- YouTube
- Retargeting campaigns
- Lead-generation funnels
- Landing pages
- Email campaigns
- Database marketing

Work with internal and external partners to continuously improve:
- Cost per lead
- Cost per qualified lead
- Conversion rates
- Appointment generation
- Lead quality
- Return on ad spend
- Marketing-generated revenue

Understand the entire customer journey from initial impression through lead capture, nurture, appointment and transaction. Marketing success will not be measured primarily by impressions or followers. It will be measured by business impact.

Brand & Content

- Protect and elevate the overall brand across every consumer touchpoint.
- Develop a sophisticated content strategy that positions the team as a trusted authority in Toronto residential real estate.

Oversee the creation and distribution of:
- Short-form video
- Long-form video
- Instagram and social content
- YouTube content
- Email marketing
- Market reports and newsletters
- Educational content
- Property marketing
- Client campaigns
- Community content
- Thought leadership
- Website content
- Lead magnets

Create a strong editorial calendar while remaining agile enough to capitalize on timely market opportunities and trends. Maintain a consistent brand voice that is intelligent, modern, credible, approachable and differentiated from typical real estate marketing.

Listing Marketing

Build exceptional marketing campaigns for residential listings from pre-launch through sale.

Coordinate and oversee

- Photography
- Video
- Reels and social content
- Property websites
- Digital advertising
- Email campaigns
- Print collateral
- Agent outreach
- Database promotion
- Open-house marketing
- Just Listed / Just Sold campaigns

Look continuously for creative ways to make our listings stand out in a competitive marketplace. SEO, Website & Local Search

Own the continued improvement of our digital footprint.

Work on





- SEO strategy
- Local SEO
- Google Business presence
- Website conversion
- Neighbourhood and community pages
- Search-driven content
- Lead-capture opportunities
- Landing-page optimization

Understand that traffic is only valuable when it contributes to qualified audience growth and business opportunities. CRM, Database & Marketing Automation

Work closely with our sales team to ensure marketing and sales operate as one system.

Develop segmented nurture campaigns for:

- Buyers
- Sellers
- Past clients
- Leads
- Homeowners
- Investors
- Expired listings
- Prospective sellers
- Long-term nurture opportunities
- Help improve CRM segmentation, automation and communication strategy.

Collaborate with the sales team to understand which marketing sources generate the highest-quality opportunities and adjust investment accordingly. Analytics & Reporting

Build a clear marketing dashboard and report regularly on the metrics that matter.

Track areas including

- Marketing-generated leads
- Qualified leads
- Appointments generated
- Conversion rates
- Cost per lead
- Cost per appointment
- Customer acquisition cost
- Website conversion
- Email performance
- Organic search growth
- Paid media performance
- Database growth
- Campaign ROI
- Marketing-attributed revenue

You should be comfortable looking at marketing data and answering: What is working? What isn’t? Why? What should we do next? Who We Are Looking For:

- You are equal parts strategist, operator and creative marketer.
- You understand branding, but you also understand numbers.
- You appreciate excellent creative, but you are not emotionally attached to campaigns that don’t perform.
- You can zoom out and develop strategy and then zoom in to ensure the execution is excellent.
- You are highly organized, proactive and accountable.
- Most importantly, you take ownership.
- You don’t wait to be told every next step. You identify opportunities, solve problems and move projects forward.

Minimum Qualifications:

- Minimum 3 years of professional marketing experience in a results-driven marketing environment.
- Demonstrated experience owning or materially contributing to digital marketing campaigns.
- Strong understanding of paid social and digital advertising.
- Experience with Meta Ads Manager and/or Google Ads.
- Strong knowledge of social media strategy, particularly Instagram and short-form video.
- Experience developing and executing content strategies.
- Experience with email marketing, CRM marketing or marketing automation.
- Strong copywriting and messaging ability.
- Understanding of landing pages, conversion optimization and lead-generation funnels.
- Strong analytical skills and comfort working with marketing KPIs.
- Experience managing multiple campaigns, deadlines and external vendors simultaneously.
- Strong project-management skills.
- Exceptional attention to detail.
- Excellent written and verbal communication skills.
- Ability to operate independently in a fast-moving entrepreneurial environment.

Strongly Preferred:

- Experience in residential real estate, luxury real estate or another high-consideration consumer service business.
- Experience working within a digital marketing agency or performance-marketing environment.
- Experience managing meaningful paid media budgets.
- Understanding of Toronto and GTA residential real estate.
- Experience with CRM systems such as Follow Up Boss,



HubSpot or similar platforms.
- Experience with Google Analytics, Google Search Console and SEO tools.
- Experience building landing pages or working with website platforms.
- Experience using AI tools to improve marketing research, content, workflows and productivity.
- Experience managing photographers, videographers, designers, freelancers or agencies.
- Understanding of marketing attribution and lead-source tracking.
- Video production and creative direction experience.

What Excellent Performance Looks Like: Within your first 90 days, you understand our business, target audiences, existing marketing channels, CRM, database, lead sources and competitive landscape.

You establish clear marketing KPIs and reporting.

You identify what should be stopped, improved, expanded or tested.

Within six months, we should see measurable improvements in areas such as:

- Qualified inbound leads
- Database growth
- Digital engagement
- Website conversion
- Paid advertising efficiency
- Organic visibility
- Content performance
- Brand recognition
- Marketing-generated appointments

Over time, your objective is to build a marketing platform capable of supporting significant growth without relying exclusively on the Team Lead to drive every marketing initiative. The Person Who Will Thrive Here:

You are

- Commercially minded
- Highly accountable
- Creative but data-driven
- Extremely organized
- Fast without being careless
- Resourceful
- Curious
- Comfortable with technology
- Obsessed with improving performance
- Confident presenting recommendations
- Willing to challenge conventional thinking
- Interested in what is coming next, not just what worked yesterday
- You have high standards for your own work.
- You see problems and instinctively want to fix them.
- You enjoy building.

This Role Is Probably Not For You If:

- You primarily want to manage an Instagram account.
- You measure marketing success mainly through likes, followers or impressions.
- You need extensive direction before taking action.
- You prefer maintaining existing systems rather than improving them.
- You dislike accountability to measurable KPIs.
- You are uncomfortable managing multiple projects simultaneously.
- You consider yourself purely creative or purely analytical.
- The strongest person for this role needs to be capable of both.

Why Join Us: This is an opportunity to take meaningful ownership of marketing inside an established residential real estate business with ambitious growth plans.

You will work directly with leadership, have considerable influence over strategy and execution, and have the opportunity to build systems and campaigns that materially impact the future of the company.

We are looking for someone who wants more than a marketing job. We want someone who wants to build an exceptional marketing function.

To Apply:

Please submit your resume along with examples of marketing work or campaigns you have personally contributed to.

Rather than sending a generic cover letter, please answer the following:

- What marketing campaign are you most proud of and what measurable result did it produce?
- Tell us about a campaign that did not perform as expected. What did you change?
- If you inherited a residential real estate marketing department tomorrow, what would you audit first?
- Which three marketing metrics would you prioritize for a residential real estate team and why?
- What is one marketing opportunity you believe most real estate teams are currently underutilizing?
- Candidates who can demonstrate measurable performance and clear strategic thinking will be prioritized.

Pay: $80,000.00-$120,000.00 per year

Benefits

- Company events
- Flexible schedule
- On-site parking
- Work from home

Work Location: Hybrid remote in North York, ON

📌 Full-Time Marketing Manager (North York)
🏢 Chantel Crisp Real Estate Team
📍 North York