Company Overview

Founded in 2014, Cakeworthy is a vibrant fashion label specializing in unisex streetwear apparel and accessories that infuse fun, bold colors, and pop culture references into everyday wardrobe staples. We collaborate with top licensors like Disney, Warner Brothers, and many more to create exclusive collections inspired by nostalgia and iconic characters.

About the Role The Creative Marketing Lead owns Cakeworthy’s brand and creative marketing across email, SMS, app, social, PR, and campaigns. This role leads creative direction, copy, photoshoots, and content production while working closely with the Paid Ads & Growth Manager and Graphic Designer and providing direction to the Social Media Specialist.

This is a hands-on role for a creative marketer who can develop ideas, execute, manage projects, and lead others.

Key ResponsibilitiesBrand & Creative Marketing

- Own Cakeworthy’s brand direction across marketing channels, campaigns, launches, and promotions.
- Develop creative concepts and briefs, provide direction to the creative team, and review final assets for brand consistency and quality.
- Identify opportunities to strengthen and evolve Cakeworthy’s brand presence and customer experience.
- Collaborate with the Paid Ads & Growth Manager on campaign strategy, product priorities, sales goals, performance insights, and data to inform marketing decisions.
- Manage creative timelines and ensure projects are completed on schedule.

Email, SMS, Copy & App

- Own email and SMS creative, content, and campaign planning, including concepts, messaging, CTAs, and copy.
- Write and edit copy across email, SMS, social, campaigns, PR, and other marketing channels.




- Review marketing materials created by the Social Media Specialist and Graphic Designer to ensure they meet brand, creative, and campaign standards.
- Use performance insights and customer feedback to improve messaging and creative.
- Own the creative and content direction for the Cakeworthy app, including campaigns, promotions, product messaging, push notifications, and in-app content. Collaborate with the appropriate team members on planning, execution, and performance insights.

Social Media

- Provide creative direction and oversight to the Social Media Specialist, including content priorities, campaigns, and brand storytelling.
- Review social content to ensure it aligns with Cakeworthy’s brand and marketing objectives.

Photoshoots & Content Production

- Own photoshoots from creative concept and planning through execution and final asset selection.
- Develop shoot direction, mood boards, shot lists, and content requirements in collaboration with the Social Media Specialist and Admin Coordinator.
- Ensure shoots produce versatile content for use across marketing channels.
- Review and select final photography and video assets.

PR & Media

- Own Cakeworthy’s PR strategy, including pitches, press materials, brand stories, and media opportunities.
- Coordinate PR activity around launches, collaborations, events, and campaigns.




- Direct influencer and creator strategy while delegating outreach, communication, follow-ups, and tracking to the Brand coordinator

What We’re Looking For

- 5+ years of experience in creative marketing, brand marketing, digital marketing, or a similar role.
- Solid background in both marketing and graphic design, with an eye for brand, visual quality, and creative direction.
- Experience with email, SMS, social media, content, PR, and campaign marketing.
- Strong copywriting, editing, and communication skills.
- Experience planning photoshoots and managing creative projects from concept to execution.
- Experience providing creative direction and feedback to designers and social/content teams.
- Experience managing or directing team members.
- Strong organizational skills and ability to manage multiple projects and deadlines.
- Data-driven approach with an understanding of how creative and marketing impact sales and customer engagement.
- Experience with Shopify, Klaviyo, Meta, Monday.com, Notion, or similar platforms is an asset.
- Portfolio: A portfolio is not required, but it is highly encouraged. If you have one, please upload it with your application so we can get a better sense of your work, design style, and experience.

Pay: $70,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- Store discount
- Vision care
- Work from home

Application question(s):
- Have you uploaded a portfolio with your application?

Experience:
- Marketing: 4 years (preferred)

Work Location: Hybrid remote in Hamilton, ON

📌 Lead,Creative Marketing (Canada)
🏢 Cakeworthy
📍 Canada