About the company A founder-led, profitable consumer health and wellness brand. Subscription-driven, 85%+ DTC, self-funded, fully remote. Direct-response marketers run it and the funnel shows it. Retention is the next lever, and this seat owns it.

Compensation

- $65K-$80K USD base + quarterly bonus

The role You own email and SMS end to end: strategy, flows, campaigns, testing, reporting. Not a campaign-sender seat. You'll work with growth, creative, and product to move retention, subscription rate, and LTV, and you'll be the person the founders ask when they want to know why churn moved.

What you'll own

- The email and SMS calendar: campaigns and automated flows
- Every Klaviyo flow (welcome, browse, cart, post-purchase, upsell, winback, subscription, sunset) and SMS automations (Postscript preferred)

- Retention strategy: segmentation, personalization, subscription and repeat-purchase initiatives
- The testing roadmap: subject lines, offers, timing, segments, creative, landers
- Reporting: lifecycle performance, cohort behaviour, what to do next

Who you are

- 3+ years in lifecycle or email marketing for a DTC brand, hands-on in Klaviyo
- You've run SMS (Postscript, Attentive) and worked a subscription business





- You've managed a large list and know what segmentation actually does to revenue
- Analytical by default; you talk in revenue per recipient, flow revenue, churn, LTV
- Comfortable owning strategy and doing the execution yourself

- You've run structured A/B tests and can name what won and why

Who you are not

- You've only run campaigns; someone else built the flows
- Your CRM is Salesforce, HubSpot, or Braze at an enterprise, not Klaviyo at a DTC brand

- You need a brief for everything

Nice to have Consumer health, wellness, or beauty. Cohort and retention analytics. AI tools in your workflow.

First 90 days

Take over email and SMS. Audit and re-prioritize the flows. Ship a testing roadmap. Move subscription rate and repeat purchase. Put reporting in front of the founders that they actually read.

KPIs

Email and SMS revenue (flow and campaign), repeat purchase rate, subscription rate, LTV, churn, revenue per recipient, list growth, unsubscribe rate.

What we bring

- A profitable subscription brand with a real list and a working funnel
- Founders who are DR marketers and know what valuable lifecycle looks like
- Full ownership of the channel, US hours, fully remote

📌 Lifecycle Marketing Manager (Email & SMS) (Canada)
🏢 Ecom.jobs
📍 Canada