Elevate brand visibility with Rothmans, Benson & Hedges Inc. (RBH) as Manager of Consumer Engagement. This role is critical in enhancing connections across Canada's hospitality and entertainment industry. As a leading relationship builder, you will oversee consumer engagement initiatives within the hospitality sector for RBH, a Philip Morris International affiliate.

This senior role focuses on creating responsible experiences and building trusted partnerships that drive brand equity and visibility.

Your impact will include managing a comprehensive national engagement roadmap and venue portfolio strategy. Key Responsibilities:

- Build relationships with hospitality partners and venue owners
- Lead the national engagement roadmap and annual calendar




- Design programs for enhancing consumer experiences
- Manage training and execution with agencies and teams
- Expand the venue portfolio while ensuring compliance Requirements:
- Expertise in brand engagement and experiential marketing
- Proven ability to build robust external partnerships
- Excellent negotiation and project leadership skills
- Relevant university degree or equivalent experience
- Familiarity with governance in regulated environments Drive brand engagement and consumer experiences for RBH in Canada’s vibrant hospitality landscape.

📌 Manager of Consumer Engagement at RBH (Toronto)
🏢 Philip Morris International
📍 Toronto